Wednesday, 20 January 2016
How To Make Money Selling Ebooks
Many people have told me that they want to make money by selling ebooks, but they don't want to write an e-book. If this describes you, I have great news for you! You can still make money by selling e-books written by other people by using affiliate marketing.
What is affiliate marketing? Affiliate Marketing is an agreement between a merchant (the person who wrote and owns the ebook) and you (an affiliate). You agree to use your web sites and blogs to promote the merchant's e-books and to link to the merchant's web site. In exchange for this, the merchant pays you a commission on all sales that were generated by the affiliate web site. A referral occurs when a customer clicks on your product link and makes a purchase.
So now that you know what affiliate marketing is, start looking for a few affiliate products that you would like to sell. You might already know someone whose ebooks you would like to sell, and who has an affiliate program. In this case, just register for this person's affiliate program, get your affiliate links and start promoting the e-books.
If you don't know of anyone who has e-books and an affiliate program that you can use to sell them, just use your favorite search engine to find them. For example, if you are looking for e-books on gardening that have an affiliate program, just type in gardening e-books affiliate program into search engines. Chances are, you will find what you are looking for.
Once you find e-books that you would like to promote, start promoting them. Here is information to help you promote them:
Create good web marketing copy for the e-books on your web site. It is not enough to list the e-books on your web site and then link to the seller’s web site. The people who come to your web site are not looking for links to other sites; rather, they are looking for useful information for themselves. Having useful information on your web site increases the changes of your web site visitors buying the e-book, and will generate affiliate commissions for you.
Once you have good web site copy, start promoting your web site online and drive traffic to it. One way to do that is by optimizing the site for search engines. Search engine optimization is the process of modifying web page content and meta-information to improve the search engine ranking of the page. Successful search engine optimization will greatly increase the number of visitors that come to your web site. The more visitors to the web site you have, the more affiliate products you will be able to sell, and the more money you will make. Make sure you optimize every page of your web site for search engines, especially the ones that provide the information about the e-books and sell the e-books; that way you will get more web site visitors.
Another way to drive more traffic to your web site is by creating a blog to promote it. A blog is your business diary, in which you share the information about your web site, as well as the e-books you are promoting. Your blog is an excellent tool to let the world know about the affiliate products and to connect with potential customers who would want to purchase them.
In order to bring the most online traffic and make money with your blog, make sure that your blog consistently and create blog posts that are of interest to your past as well as potential customers. Regular posts that are interesting to read is what will keep your readers coming back and buying from you.
Use the tips discussed above to make money selling e-books written by others. That is an excellent way to make money online.
How Do You Write an Ebook?
There is only one way to climb a mountain - step by step.
Now think of writing your ebook in the same light. You must create it step by step, and one day, you will take that last step and find yourself standing on the summit with your head in the clouds.
The first thing you have to do, as if you actually were a mountain climber, is to get organized. Instead of climbing gear, however, you must organize your thoughts. There are some steps you should take before you begin. Once you've gone through the following list, you will be ready to actually begin writing your ebook.
Beginning Steps to Writing an ebook
First, figure out your ebook's working title. Jot down a few different titles, and eventually, you'll find that one that will grow on you. Titles help you to focus your writing on your topic; they guide you in anticipating and answering your reader's queries. Many non-fiction books also have subtitles. Aim for clarity in your titles, but cleverness always helps to sell books, as long as it's not too cute. For example,
Remedies for Insomnia: twenty different ways to count sheep. Or: Get off that couch: fifteen exercise plans to whip you into shape.
Next, write out a thesis statement. Your thesis is a sentence or two stating exactly what problem you are addressing and how your book will solve that problem. All chapters spring forth from your thesis statement. Once you've got your thesis statement fine-tuned, you've built your foundation. From that foundation, your book will grow, chapter by chapter.
Your thesis will keep you focused while you write your ebook. Remember: all chapters must support your thesis statement. If they don't, they don't belong in your book.
For example, your thesis statement could read:
We've all experienced insomnia at times in our lives, but there are twenty proven techniques and methods to give you back a good night's sleep.
Once you have your thesis, before you start to write, make sure there is a good reason to write your book. Ask yourself some questions:
* Does your book present useful information and is that information currently relevant?
* Will you book positively affect the lives of your readers?
* Is your book dynamic and will it keep the reader's attention?
* Does you book answer questions that are meaningful and significant?
If you can answer yes to these questions, you can feel confident about the potential of your ebook.
Another important step is to figure out who your target audience is. It is this group of people you will be writing to, and this group will dictate many elements of your book, such as style, tone, diction, and even length. Figure out the age range of your readers, their general gender, what they are most interested in, and even the socio-economic group they primarily come from. Are they people who read fashion magazines or book reviews? Do they write letters in longhand or spend hours every day online. The more you can pin down your target audience, the easier it will be to write your book for them.
Next, make a list of the reasons you are writing your ebook. Do you want to promote your business? Do you want to bring quality traffic to your website? Do you want to enhance your reputation?
Then write down your goals in terms of publishing. Do you want to sell it as a product on your website, or do you want to offer it as a free gift for filling out a survey or for ordering a product? Do you want to use the chapters to create an e-course, or use your ebook to attract affiliates around the world? The more you know upfront, the easier the actual writing will be.
Decide on the format of your chapters. In non-fiction, keep the format from chapter to chapter fairly consistent. Perhaps you plan to use an introduction to your chapter topic, and then divide it into four subhead topics. Or you may plan to divide it into five parts, each one beginning with a relevant anecdote.
How to make your ebook "user friendly"
You must figure out how to keep your writing engaging. Often anecdotes, testimonials, little stories, photos, graphs, advice, and tips will keep the reader turning the pages. Sidebars are useful for quick, accessible information, and they break up the density of the page.
Write with a casual, conversational tone rather than a formal tone such as textbook diction. Reader's respond to the feeling that you are having a conversation with them. Break up the length and structure of your sentences so you don’t hypnotize your readers into sleep. Sentences that are all the same length and structure tend to be a good aid for insomnia!
Good writing takes practice. It takes lots and lots of practice. Make a schedule to write at least a page a day. Read books and magazines about the process of writing, and jot down tips that jump out at you. The art of writing is a lifetime process; the more you write (and read), the better your writing will become. The better your writing becomes, the bigger your sales figures.
In an ebook that is read on the screen, be aware that you must give your reader's eye a break. You can do this by utilizing white space. In art classes, white space is usually referred to as "negative space." Reader's eyes need to rest in the cool white oasis you create on your page. If your page is too dense, your reader will quit out of it as soon as their eyes begin to tear.
Make use of lists, both bulleted and numbered. This makes your information easy to absorb, and gives the reader a mental break from dissecting your paragraphs one after the other.
Finally, decide on an easy-to-read design. Find a font that's easy on the eyes, and stick to that font family. Using dozens of fonts will only tire your readers out before they've gotten past your introduction. Use at least one and a half line spacing, and text large enough to be read easily on the screen, but small enough so that the whole page can be seen on a computer screen. You will have to experiment with this to find the right combination.
Of course, don't forget to run a spell and grammar check. You are judged by something as minor as correct punctuation, so don’t mess up a great book by tossing out semicolons randomly, or stringing sentences together with commas. (By the way, that's called a "comma splice.")
Last of all, create an index and a bibliography. That's it! You've written a book! Now all you have to do is publish your ebook online, and wait for download request from your website visitors.
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How DO You Price Your eBook?
If you price it too high when compared with your competition, you will find yourself steadily lowering the price, which will cause you all kinds of new problems in the future. For example, if you sell your ebook at first for $49.99, and later reduce it to $29.95, don't you think the people who bought it for $49.99 are going to be a little bit un-happy?
Choosing the right price for your ebook is one of the most critical parts of the marketing process. The first rule of pricing ebooks is to never under price. Determine the highest price your audience can afford, and then if you find your book isn’t selling, you can always reduce the price. Before you take that step, make sure you are promoting your book like crazy on the Internet and on websites. The price should be aimed at bringing in profits, but you should never forget that price is one of the factors that people use in judging the value of your ebook, before they buy it. So always start with the highest price, and then launch a mega-marketing campaign.
Pricing an ebook is particularly difficult because ebooks are a fairly new commodity. Since they are digital, the value of an ebook is as confusing as the understanding of what digital actually is to the average layperson. This means that we must look at ebooks in a different light in order to determine their actual worth in this brave, new cyber world.
Let's look at the difference between a book in print and an ebook. A printed book is an object you can hold in your hand, store on your bookshelf, even hand down to the next generation. It is priced on factors such as paper stock, design and production costs, and marketing.
But the fact that unites ebooks and print books is that they are composed of ideas. It is the ideas in these books that have the ability to change, or possibly transform, people's lives.
What do you think an idea is worth when evaluated against the cost of paper and ink?
It is the IDEAS that are valuable! That is how you determine the cost of your ebook.
What should I charge for my ideas?
There are all different formulas and methods for determining the correct price for your ebook. Let's begin with honing in on your ultimate goals.
Decide if your goal is to get wide distribution and maximum exposure. This goal is aimed at drawing customers to your business or service, or to establishing the credibility of your reputation. If this is your main goal, you should aim to keep your price on the low side. Some authors have even priced their ebooks at a profit loss to draw a high number of new customers. The key is to find a price that maximizes your profits and the number of books you sell.
This is an excellent pricing strategy if you are looking to acquire long-term customers. Long-term customers are extremely likely to buy from you again and again ? as long as the first ebook they buy is of exceptional quality and beneficial to the customer.
However, if your book contains valuable, and more importantly NEW information, references, or techniques, then you should aim to price it on the high end.
After you figure out your goal, you must figure out what your audience's need is for your ebook. For example, does your book solve a particular problem? If it does, and solves it in a way that hasn't been written about in one hundred other ebooks, you will be able to achieve high sales at a high price. If your book solves a problem or answers questions in a new and unique way, you should price your book as high as you can go. You will achieve larger profits this way, but bring in fewer customers. Just make sure the question or problem that your book solves is one that is important and relevant to the majority of your market audience. If your ideas are not common knowledge, or you are presenting a brand new technique, you will be able to sell books at a high price. Just be prepared for your competition to undercut you on price as soon as they hear about your book.
Keep in mind that the above pricing strategy is temporary. Eventually, you will cease to sell books at this high price. So figure out in advance how long you plan to offer your ebook at this high price, and when that time is up, change your pricing strategy.
If you want to see large profits over customer draw, aim for an audience that is looking for easy solutions to their problems at a low price. If your book is aimed at solving one particular problem rather than general advice, then you can charge more. Start at the highest price the market will bear to bring in the largest profits, and plan to discount the book a number of times throughout the year.
Marketing Strategies
The key that unlocks the sales potential of your ebook is to find a single sentence that becomes your selling handle. This sentence states what question or problem your book answers and the benefits your ebook can provide. Then be sure to use that sentence in every piece of sales and promotional material, and every time anyone asks you about your ebook.
Besides promoting your books assiduously online, there are several other strategies that can help you sell more books.
One is to give something away for free with your book, such as a valuable bonus item. Or bundle several ebooks under one price, which lowers the price for each ebook if they were sold separately.
An effective technique for figuring out a price is to send out a survey to your current customers. If these customers have already bought an ebook from you, ask for their opinion in terms of price. Do this by creating a sales page for the new book, but don't include a price on that page. Instead, add a number of links to survey questions that ask pointed questions to aid you in assigning a price to your ebook.
Another strategy is to test out prices by creating a number of duplicate sales pages with different prices on each page. Make sure your sales copy is exactly the same on every page, and includes your selling-handle sentence. Then figure out for each page the conversion ratio between visitors to your site and sales of your book. This will tell you what your optimum price is.
Ultimately, if you've written a book that solves a problem or presents a new technique, your book will bring in both traffic and profits. So be sure to write that selling-handle sentence that sums up what problem your book solves and what the benefits of your book will be to the customers who purchase it. And then watch your market come to you!
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Follow These Simple Steps to Book Publishing Success
Let's begin with the process that should commence before you write your first word. Begin by reading A LOT. Read both books you passionately love and books you can't seem to make it past page five. Then figure out what the author did in the book you loved, and what was wrong with in the book you couldn't finish. Write down these points so they are crystal clear to you. Read other people's books for inspiration and to
discover what you should avoid as a writer.
The next step is to plan out your book. Narrow down your subject, and then divide it into chapters. Each chapter should address a specific aspect of the problem your book is going to solve. In each chapter, break the specific aspect down into several parts. This will help your readers take in your information a bit at a time instead of overwhelming them with every bit of information clogging up the pages until they feel like they're about to go blind. It's not quite spoon-feeding the information to your readers, but it's close.
The next two steps are obvious. Write your book and then revise it. And then revise it again. And perhaps again. Of course, writing is extremely hard, and writing a book can seem like an impossible task. There are many books out there that give you guidelines to help you become familiar - and even love - the process of writing and revision. Find a number of books about writing. Better yet, find a number of books about writing the specific type of book you aspire to write. These can serve as roadmaps on your writing journey.
Once you've written your book and revised it at least twice, show it to someone else whose opinion you respect. If you're lucky enough to know a good editor, see if you have something to barter for him or her to go through your manuscript. Or join a writing group and let the other members critique your work.
Then take all these ideas from other people, and revise your manuscript one last time. And then stop! Put down that pen! Get your hands off the keyboard!
One of the most important steps to actually producing a book is to know when to stop writing and tinkering with it.
You've finally written your book! Pop open the bubbly! Give yourself a night out on the town!
Okay, now that this necessary celebration is out of your system, what do you do next?
How to turn your book into Profits
Ebooks are a revolutionary way to publish your book without incurring the costs of print production. All you need is a relevant and targeted subject and some inexpensive software, and you can transform your manuscript into a book.
The problem, in terms of actually seeing any profits from your ebook, is that the market is overwhelmed with ebooks, and many of them are not worth the time it takes to download them. Just because the ability exists to easily produce an ebook, doesn't make it good writing.
Make sure your book does not simply rehash old material. You will injure your credibility as an author by claiming to offer valuable new insights and disappointing your audience with material they've read a zillion times before. So spend enough time writing and revising your book to make sure it's of the highest quality and presents the most current information. A good book will eventually sell itself; false claims about your book will make it extremely difficult to sell any future books you may write.
Assuming you have determined that you do indeed have a quality product that answers some question or need of your target audience with NEW information, how do you know how much to charge for it? Rule number 1: Set a price for your book equal to its value. An under-priced book will only give the impression that your book isn't worth very much.
To figure out a fair price, estimate how much time you put into creating it and how difficult it was to transform the necessary information into understandable and engaging writing. Figure out how much your time and effort is worth, and then price it accordingly. The goal is for you to be adequately compensated for your talent, your time, and your effort.
Once you've figured out a price that is high enough to convey the value of the book, but not so high as to be out of the reach of your target audience's mean budget, then it's time to offer it for sale on your website. To attract sales, you will need to develop a promotional campaign, particularly if you are an unknown author.
There are multitudes of books about self-promotion that will guide you in your efforts. Choose a plan that is both creative and professional. Learn how to write a catchy yet informative press release, and send copies of your ebook to sites that specialize in ebook reviews.
Learn how to write powerful sales copy, or hire someone to write it for you. This is an essential. You absolutely need excellent sales copy to sell your book. Make sure the copy includes all the reasons your target audience needs your book, and the benefits they will derive from buying it.
Use graphics in your promotional materials. Beautiful graphics have the power to instantly convey the quality and value of your ebook. Graphics can also convey the amount of valuable information the book contains, and your careful attention to detail. Professional graphics sell professional books. They reassure the customer that the product is what it claims to be.
Consider excerpting chapters for articles. You can offer these titbits for free on your website as a sort of demo of your book. Include an order form for your ebook at the end of the excerpted articles.
Finally, when you set-up your download link, make sure to simplify the process. It's a good idea to offer a few bonuses that make your book even more enticing to purchase, but make sure the bonuses are valuable and high quality. Too many bonuses that are basically a load of useless stuff will compromise the impression your audience has of your ebook. The goal is to convey to your audience that they are getting a quality product for a good deal. That means applying restraint, especially when it comes to adding bonus items. Too much free stuff offered diminishes your credibility.
Make sure your book is a quality product. Make sure it is relevant and current. Develop an effective marketing plan that includes excellent sales copy and excerpted articles. Then offer your book for sale, and wait for your audience to discover you!
Explore The Emerging World of Ebooks
As we all know, the Internet changed everything. The Net and the Web have brought the world closer together. Many older means of communication have either been replaced or changed so as to co-exist with, and complement, electronic communication. Email, for example, has replaced almost all business and a lot of personal letter writing, though our mailboxes remain filled with lots of mail, most unwanted. A lot of printed newspapers and magazines still exist, but their content is now also available on websites, and the websites are timelier and often offer more detailed information. Printed media is not dead by any means, as millions of people still prefer to curl up with a good book or grab a paper on their way to work. There have been many efforts to popularize ebooks, downloadable books in digital form, but their acceptance remains in its infancy.
But that won't stay that way. Ebooks make eminent sense. Since books are almost all text, an ebook download is very fast and hundreds of ebooks can fit onto a small storage card. Ebooks do not contribute to cutting down forests, they do not need to be trucked across the country, they do not produce waste, and they are usually a lot less expensive than printed books. Ebooks also have many other advantages. Depending on your ebook reader software, an ebook can be annotated, bookmarked and searched. The latter is especially useful; I often want to go back to a certain quote or paragraph in a book, and electronic search is so much easier than leafing through a printed book.
One of the problems ebooks face is that people do not know how to use them. They are confused by the many different ebook formats or think they need a particular piece of hardware to read them. In fact, the formats are not really a problem. Most computers can read popular ebook formats and ebook reader software is freely available. Hardware is a bit more of an issue. Hardcovers and paperbacks are awfully convenient and they don't need batteries, so a lot of people shy away from reading on a computer screen or spending the money for a dedicated ebook reader.
This is really too bad as ebooks are clearly the way of the future. They just make too much sense. Those who dismiss ebooks are missing out on a great and increasingly attractive alternative to the printed page. Those who are willing to give ebooks a chance are rewarded with lower costs and the ability to carry an entire library on a device of their choice, be that a notebook computer, a Tablet PC, a dedicated ebook reader, a PDA or even a smartphone. And they have access to a potentially much larger variety of books. That's because ebooks make self-publishing easy and lots of authors who don't have a chance of getting picked up by traditional print publishing houses can distribute their books electronically. Best of all, there is no waste and there will never be unsold books that end up on a bargain table or in a landfill.
My advice is to give ebooks a chance. Download a free ebook. Look for sites dedicated to ebooks, especially those with a website design that is appealing. See what format you prefer, and what device you like to read on. But be warned: you may get hooked. Once you get into them, downloading and reading ebooks can become a passion.
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E-books as Your Best Asset
Thinking of starting a business online? Not sure what type of product to sell or to promote? Well, I was just reading an amazing E-book that shared some very simple concepts that anyone can implement, and they start with having one thing, an E-book.
Information is constantly being distributed and passed around for free on the internet. One can read free internet articles on how to trade stocks, or how to improve your golf swing, but those articles don’t always give you a step by step guide to learn all the tricks. People are now relying on information that will help guide them in doing a highly specialized trade, like trading stocks, repairing vintage automobiles, or losing weight. There are many paper books available that will teach people how to do these things, but much of the time, people are going to the internet to find solutions and find current information on specialized trades.
Let’s look at some reasons why an E-book can be a great asset:
1. An E-book is digital, and can be kept online at a website, not at a warehouse.
2. It can only be downloaded from a website 24/7 and as it is totally secure, it cannot be passed around the internet as a free un-secure article.
3. One has to buy an E-book to read it. It can only be read after it is paid for.
4. Once an E-book is created an E-book, it is forever available.
5. After writing the E-book, the work is done, and it can constantly make money for you. Of course, the more it is kept updated, and the more E-books one has, the more profit potential there is.
6. When an E-book is sold, the customer does not have to wait for it. It’s delivered to them instantly, and they can conveniently store it on their computer or laptop, so it is available to them more easily.
7. Paper Books take about a year to get published and cost a lot of money in printing, postage and handling. E-books have no publishing cost, and can be delivered through the internet saving time and money on postage and handling.
8. There are very simple and sophisticated internet marketing tools to drive traffic to ones website for people to buy the E-books.
9. E-books can always be revised and kept updated as fast as one can create new content. This makes E-books more current than a normal paperback.
10. An E-book can be bought forever. This gives it an unlimited profit potential.
So, think about spending some extra time and compile a 30-100 page E-book, that is high quality, and gives the customer great value. The time spent doing this can create a steady income stream forever. When we start thinking about moving our mindset from trading our time for money, to having our assets work for us, we start to shift from having to always work for our money, to letting our E-books work for us.
Ebooks Are Raking It In
Have you always wanted an unlimited income that you didn't have to leave the comfort of your own home for? Have you ever thought about becoming a writer, and publishing books? Well, many people have become well-known authors, and have made quite a bit of money writing books, but it seems that even more are making a lot more money writing ebooks.
Ebooks can be a very valuable asset. Let me just list a few of the reasons why they have become so popular. First of all, paper books take what seems an eternity to get published, not to mention that it costs quite a bit of money in printing, and postage, and handling, and stuff. Ebooks do not have a publishing cost, plus ebooks are digital. They can be emailed to your client directly, or they can download the ebook from your website, giving them instant gratification, which everyone loves. They are also digitally stored, so you don't have all kinds of books cluttering up your house.
Ebooks also stay there, on the internet, indefinately, if you will, making money for you, while you sit back, on the beach, contemplating what you will be writing your next ebook about. That's right, you can just relax while your ebook sits on your website, making you money. Many people are just raking in the dough from ebooks today. But, you will need to use some tools (there are links on my website to access these tools) to make sure that there is enough traffic being directed to your site.
There are all sorts of ways to bring traffic to your site, like writing articles, (like the one written here), using autoresponders, and buying mailing lists. My mentors, whom I have links to on my website, offer many tools and tips for driving traffic to your site. One tip is to build the customers trust, by offering plenty of free stuff. Free PDF files are a hot item to offer for free, because people can pass them around freely, appealing to more of a mass market. And any computer with Adobe Reader, (which can be downloaded for free), can read these types of files.
PDF files are also considered valuable to search engines, thus making it easier for customers to find your site.
There are many other ways to get traffic to your site, and many other methods of making money online, but writing ebooks is one of the easiest, and most profitable ways. For more information, please go to my website, and check out my links. If you register with my site, I will send you some simply amazing reports, with tons of invaluable information, all for FREE! Go there now! Take the step, learn something new. Learn something proven to make money!
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