The magic price to market your ebook.

Have you ever wondered why all those products on TV all cost $19.95?  How about why used car dealers...excuse me, "preowned" car dealers offer $199 down $199 a month?

It's an often used and very successful marketing concept. The idea is that certain numbers set off alarm bells in a buyers mind and by shaving a penny or two off the price we can avoid these alarm bells. A person will wrinkle his brow and wonder if that fancy kitchen gadget is worth $20, but he will be franticly dialing the phone credit card in hand for the low low price of $19.95. What a bargain.

Believe it or not sales figures seem to support this idea. Shave a few pennies off the round dollar amount and people are more likely to buy from a TV ad, however this doesn't work in all forms of marketing.

When buying in person people appear to prefer round numbers. For instance. I have a friend who sells knockoff tennis shoes at flea markets. Don't laugh. He quit his regular job because he makes more in a weekend at the flea market than he did in a 40 hour week.

Anyway he dicovered that the magic price for knockoff tennis shoes at a flea market is $20. Any more and buyers huff and go "I might as well go to the shoe store for these prices." Any less and they question the quality of the shoes, Look them over again and agian, then walk away without buying.

I won't make a value judgement about peoples' behavior. The object is to make sales, not judge your customers right? The simple fact is for every product and service there is a magic price that a customer will readily pay with almost no selling on your part.

I won't even try to guess why, but for ebooks that price appears to be $7. You have probably by now seen the rash of $7 dollar ebooks everywhere. On marketing web sites and blogs and all over the web. For some unknown reason $5 is too low and 8$ is too high.

Does it really matter why? As marketers we don't need to question why. We find what sells and stick with it until it doesn't sell anymore.

If the public will pay $7 without flinching who am I to question them?

Maybe it's because $5 is not a lot of money these days. So if it cost $5 it must not be any good or it would cost more. But then $10 is double digits. Hold on here $10, I could get two fast food lunches for that.

Okay, I am guessing why, but the point is, $7 is the magic price for an ebook. Atleast for now it is.
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Boosting the Sales of Your Internet Marketing eBook or Any eBook

When you put your all into learning something that  you  need  to know, you can bet that other people can  benefit  from  what  you have learned. Internet marketing is one of those topics that lots  of people need help with. So once  you've  gained  knowledge  and experience writing and selling an internet marketing ebook  might be a good opportunity for you.

In order to make money in ebook publishing, you have  to  have  a product that people want. How-to  books  that  fill  a  need  are undoubtedly best-selling  ebooks.  An  internet  marketing  ebook falls into that category.

There is nothing worse than an internet marketing ebook or how-to ebook that is filled with junk. Thus, in order for your  internet marketing ebook to be a best  seller,  it  has  to  offer  useful information. If  it  doesn't,  you'll  get  return  requests  and charge-backs left and right. Besides, if you don't  have  quality content in your internet marketing ebook, you  can't  comfortably offer a money back guarantee which is actually a vital aspect  of marketing ebooks for profit.

Every ebook, especially an internet  marketing  ebook,  needs  to have a clear purpose before you begin to  write  it.  Decide  who your target audience will be - who will buy your book?  Selecting a niche market to sell your internet marketing ebook to  is  half the battle. When you narrow your market  rather  than  trying  to satisfy the masses, you will have a much higher  quality  product and less competition. The trick to producing a best seller is  to provide a solution to an existing problem that isn't  effectively solved by numerous competitors.

Add value to your internet marketing ebook by  offering  freebies as  bonuses  for  buying  the  ebook  right  away.  A  customer's perceived value is very  important.  Examples  of  bonuses  might include things like a report  on  how  to  set  up  an  affiliate program for an ebook, how to manage a pay-per-click campaign,  or how  to  write  results-oriented  sales  copy  for  an   internet marketing website.

Realize that if your internet marketing ebook is  going  to  make money, you've got to apply the internet marketing principles that will get your ebook noticed, walk the prospect through the  sales process and close  the  sale.  The  first  principle  is  driving traffic to your website. Whatever internet  marketing  techniques you use to accomplish that, targeted traffic is vital.  Once  you have visitors at your website the sales process kicks in.

Long-copy sales letters  are  undoubtedly  best  for  selling  an internet marketing ebook or any  other  ebook  for  that  matter. Short copy just doesn't cut it. You see,  when  you  are  selling information products online, like an  internet  marketing  ebook, you don't have the advantage of a face-to-face sales opportunity. Your web copy has to accomplish the sales for you.

To close  the  sale,  the  copy  must  convey  a  unique  selling proposition - one or more things that stand out apart  from  your competition. It has to be attractive and compelling to your well-defined target market  with  headlines  and  subheads  that  grab attention by  stating  the  product's  benefit  or  solution,  or invoking curiosity. Your pricing strategy  and  relative  bonuses must give readers a high perceived value so they  feel  they  are getting an internet marketing ebook and additional information or products that are worth what they are paying.

The sales copy also has to build credibility  either  by  stating the  author's  credentials,  using  testimonials,  or  both.  The reader's objections also have to be countered by the sales  copy. This can be accomplished  by  addressing  them  directly  and  by offering a money back guarantee.

A long-copy sales letter for selling an internet marketing  ebook or another "how to" ebook that creates a  sense  of  urgency  can result in immediate sales. People have a tendency to  be  impulse shoppers so creating urgency by offering a "limited  time"  price or bonuses or making the product available  only  for  a  limited time will prompt the close of the sale.

Another factor to consider  when  writing  sales  copy  for  your internet marketing ebook is, buyers want to know they can contact you. When you provide  valid,  easy-to-find  contact  information your credibility increases tremendously and as a result  so  will your sales for your internet marketing ebook  or  any  ebook  you choose to publish.

Submitted by rcplinks.com <a href ="http://www.rcplinks.com/Article_Submission.htm">Article Distribution Service</a>.

Boost Ebook Sales with Easy Online Marketing

Have you experienced the famine cycle of business lately? A client complained, “I get so frustrated with being overwhelmed with business one week and famished the next. The truth is many business professionals experience the ebb and flow of business when they first start out. Some never break out of this daunting cycle. Their businesses eventually fail for they never learn to balance the ebb and flow with consistent marketing.

A mentor friend advised me, “To create daily sales, you must market daily.” Here are five of those top ten things to include in your marketing plan. Include these, break the feast and famine cycle for good and start a perpetual boost in sales:

1.    Put valuable free content on your website.

Seek to educate your audience. Help them make more money, cut costs or solve their problems. Examples include: online assessments, how to tips, short reports, resource lists, how-to tutorials, dictionary of terms in your field, etc.

2.    Create systematic ways to attract traffic to your website.

Setup a marketing system that will attract visitors to your website. Write articles that create a link back to your site. Develop a newsletter to stay in regular contact with your prospects and customers. Offer free information to educate, entice and motivate your audience. Include your website url with a special offer to attract visitors systematically.

3.    Automate keeping in touch with prospects and clients. Put a subscription form on your website.

Make a special offer or free gift to entice your prospects to sign-up. After building a list of prospects, you must follow-up with them on a regular basis to build credibility and relationship. You could create a message and put it on an auto responder. Send a message for every week with an offer for something valuable that will cost your audience little or nothing.

4.    Expand your marketing collateral.

If you create a short report that your target audience will value (e.g. “How to Hunt the Hidden Treasure in Your Customer Files”), don’t stop there. Expand it to a different media and/or market. You could create a tele-seminar, short articles. Or use the information to re-purpose it for a different market: coaches, consultants, doctors.

5.    Make marketing a habit. Marketing must become a habit not an interruption. 

Make a calendar that specifies what marketing activities you will do, in what frequency and the deadline. This way, your marketing becomes a part of your regular routine and not an interruption of real work. Schedule all your marketing activities including: writing articles, advertising deadlines, traffic building, referral systems, speeches, tele-seminars, etc. 

So how did your plan rate on a scale of 1-10? Seasoned business owners most likely already have their plan in place.
Even so, no matter where your experience level is, you can balance your business profit cycles by including: valuable content on your site, a systematic way to drive traffic, automatically keeping in touch with prospects and clients, expanding marketing collateral, habitual marketing, a good referral system, automated billing system, templates of best practice business and marketing materials, soliciting previous customers and outsourcing your marketing services.

Sound overwhelming? Don’t worry. Even starting with 2 or 3 of these tasks will help stabilize your sales flow. Start now. Put these tips into practice one by one and break the feast and famine cycle for good. Give your sales a perpetual sales boost with consistent marketing. Go ahead. Market daily and prosper daily.

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