The rhyme and reason behind ebooks

To everything there is rhyme and reason

So your thinking, why ebooks?

First of all lets explain what an ebook is. An ebook is a downloadable, electronic digital version of information or a book.  These digital versions are also sometimes referred to as etexts.  The etext versions are usually text versions.

An ebook can come in several formats.  The two most popular formats are listed below

•    PDF     An ebook that is in PDF format created with Adobe Acrobat and readable using Adobe Acrobat Reader available free of charge from Adobe. The format  There are also a few other software products that can create PDF files as well. PDF Creator is a good example of software that can be used for digital format distribution.

•    Executable     There are many compiler that can create ebooks in executable format using text or html pages.  Just like a webpage it can show the images and text properly formatted leaving a professional looking ebook with links.

Now the answer to the question “Why Ebooks?”

What are the advantages to ebooks?

•    The text within the ebook can be searched by using keywords
•    Loss is limited if a backup copy is kept, especially in cases of physical disaster.
•    Does not require much space for storage.  Compilations of ebooks are usually small in size, depending on how much content you have, of course.
•    Ebooks are inexpensive to create.  There are many software creators that can be purchased for $30 or less.

What are some of the disadvantages?

Some formats of ebooks do not run on all computer systems. Especially the executable files.  They sometimes may not run on Mac systems.

Many ebook authors prevent copying and printing of material contained within the ebook due to theft of material. There are people who plagerize.

It is sometime difficult to find the downloaded ebook file on a computer hard drive.

Use of a computer to read these ebooks for a prolonged amount of time can be harmful to the eyes.

There are many people who have made a fortune in selling ebooks online.  Even though there are disadvantages the demand for digital versions of books is very high.
Many ebooks have been created and sold with resell rights, allowing you to pocket 100% of the money.

Now you’re thinking how can I do this?

The best way to start is to find ebooks with resell rights.  In this way you can earn and learn at the same time. Read the ebooks yourself to get information on how to market, how to setup a website, how to build traffic and much more.

Make it easy for me.  Tell me where the ebooks are.

One of the largest sources of ebooks on many subjects is GoldenStarEbooks.net
It contains ebooks on business, cooking, self-help and much more. 

Packages are the way to go though for more ebooks and low start-up.

http://www.goldenstarebooks.net

Copyright 2006 GoldenStarEbooks.net

The magic price to market your ebook.

Have you ever wondered why all those products on TV all cost $19.95?  How about why used car dealers...excuse me, "preowned" car dealers offer $199 down $199 a month?

It's an often used and very successful marketing concept. The idea is that certain numbers set off alarm bells in a buyers mind and by shaving a penny or two off the price we can avoid these alarm bells. A person will wrinkle his brow and wonder if that fancy kitchen gadget is worth $20, but he will be franticly dialing the phone credit card in hand for the low low price of $19.95. What a bargain.

Believe it or not sales figures seem to support this idea. Shave a few pennies off the round dollar amount and people are more likely to buy from a TV ad, however this doesn't work in all forms of marketing.

When buying in person people appear to prefer round numbers. For instance. I have a friend who sells knockoff tennis shoes at flea markets. Don't laugh. He quit his regular job because he makes more in a weekend at the flea market than he did in a 40 hour week.

Anyway he dicovered that the magic price for knockoff tennis shoes at a flea market is $20. Any more and buyers huff and go "I might as well go to the shoe store for these prices." Any less and they question the quality of the shoes, Look them over again and agian, then walk away without buying.

I won't make a value judgement about peoples' behavior. The object is to make sales, not judge your customers right? The simple fact is for every product and service there is a magic price that a customer will readily pay with almost no selling on your part.

I won't even try to guess why, but for ebooks that price appears to be $7. You have probably by now seen the rash of $7 dollar ebooks everywhere. On marketing web sites and blogs and all over the web. For some unknown reason $5 is too low and 8$ is too high.

Does it really matter why? As marketers we don't need to question why. We find what sells and stick with it until it doesn't sell anymore.

If the public will pay $7 without flinching who am I to question them?

Maybe it's because $5 is not a lot of money these days. So if it cost $5 it must not be any good or it would cost more. But then $10 is double digits. Hold on here $10, I could get two fast food lunches for that.

Okay, I am guessing why, but the point is, $7 is the magic price for an ebook. Atleast for now it is.
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The Deepest Secrets To E-books

So what is ebook really all about? The following report includes some fascinating information about ebook--info you can use, not just the old stuff they used to tell you.

Ebooks are part of the new frontier of cyberspace. They are an entirely new medium for sharing marketing information, ideas, techniques, and expert knowledge.

Each day the number of people accessing the Internet grows, causing the exposure of your ebook to increase incrementally. It's obvious why electronic self-publishing has become so popular so quickly.

The publishing industry, I hope, does not intend to forever banish the printed word to the dustbin of history. Books in print have their own special qualities and merits, and the world would be diminished by their disappearance.

Having said that, let's look at what makes ebooks so important and so unique. Ebooks have certain abilities and qualities that other mediums do not possess.

For example, ebooks are fairly easy to produce, and their production cost is inexpensive. Just think about it: you don't need a publisher, an agent, a printing press, offset film, ink, paper, or even a distributor. You just need a great concept, the ability to write it or to hire a writer, and the right software.

Additionally, ebooks are easily and rapidly distributed online. They are also easily updated; they do not require a second print run. All you need is to go into your original creation and modify the text or graphics. Because of this flexibility, ebooks can change and grow as fast as you can type.

Ebooks are also immediately obtainable. You don't have to go to a bookstore or search through endless titles at an online bookstore. All you have to do is download it from a website, and presto! It's on your computer, ready to be read.

Ebooks are interactive. This is one of the most unique and specific qualities that ebooks offer. You can add surveys that need to be filled out, order forms for customers to purchase your products or goods, sound and video that draw your reader into the virtual world of your ebook, even direct links to relevant sites that will expand your ebook outward.

The potential is virtually limitless.

Ebooks have a particular kind of permanence that other mediums do not possess. Television shows and radio shows air once, and then may rerun a few times. Ebooks remain on your computer for as long as your choose, and they can be read and reread whenever you choose to. They can even be printed out and stored on the
shelves of your traditional home library.

Another wonderful quality is that ebooks have no barriers in terms of publishing. You don't need to go
through the endless process of submitting your manuscript over and over again, and then once you land an agent, having the agent submit your manuscript over and over again. Nor do you have to shell out thousands of dollars for printing a self-published book.

All ebooks require is a writer and appropriate software. Figure out your market, write your book, post it on
your website, and with the right business savvy, your audience will come to you.

The best time to learn about ebook is before you're in the thick of things. Wise readers will keep reading to earn some valuable ebook experience while it's still free.

Finally, you have creative control over your ebook. You don?t have to compromise with an editor or the publishing trends of the time. You don't have to haggle with a designer or wait for copyedited galleys to arrive by snail mail. You are in complete control of the design and the text.

How to Use ebooks for Marketing and Promotion:

There are innumerable ways to use ebooks to promote your business and drive quality traffic to your website. Once posted on your site, you can turn them into a daily course, which brings your customer back to read the next chapter.

You can use them as a free gift for making a purchase or for filling out a survey. Put your ebook on a disc, and you will have an innovative brochure. Blow your competition away by inserting the disc into your sales packages.

The most effective marketing products are those that are unique. Copyright your ebook, and immediately, you
have a powerful tool that you, and you alone, can offer to the public. People will have to visit your site to acquire your ebook, which increases the flow of quality traffic and the potential of sales and affiliate contacts.

Make sure that you keep your ebook current. Update it frequently as the market and trends change. Add new advice and techniques to show your prospects how your goods or services can enrich their lives. By constantly keeping abreast of new trends and techniques, you can continue to see profits from your ebook for years after your original creation.

Another phenomenal advantage of ebooks is that you can test their marketing potential without putting out hardly any cash at all. You can even produce an ebook one copy at a time, each time you receive an order, eliminating the need for storage and inventory. By this method, you can gauge the saleablity of your ebook, and make adjustments as necessary until the orders start pouring in.

Ebooks allow you to learn about your market and customer habits and motivation over a period of time, without risking your precious financial resources. They also provide you with an invaluable way to gather marketing information, which you can use in many different facets of your business.

Use your ebook to discover what the specific goals and problems are in your specific industry. Then figure out how to solve these problems, and publish an ebook with this invaluable information. This will increase the value of your business, upgrade your reputation, and get you known as an expert in your field.

You can extend the value of single ebook by breaking the book down into chapters for a serial course, into special reports available on your website, or into audio or visual tapes. Ebooks can be broken down into several different promotional materials by excepting some of the articles and using them to promote your
product.

You can include a catalog in your ebook to promote all the products or services you sell. You can include a thank-you note for reading your book and an invitation to download a trial version of your product. Or you can include a form for your audience to contact you for further information or with questions, thereby building your business relationships and your mailing list.

Using ebooks in this manner helps to cut the cost of individually producing separate promotional materials. You can use a single ebook to entice new prospects and to sell new products to your current customers.

No other medium has this kind of flexibility and ability for expansion. Think of your ebook like a spider spinning a beautiful and intricate web. Now go and create that web, and see how many customers and prospects you can catch!

The day will come when you can use something you read about here to have a beneficial impact. Then you'll be glad you took the time to learn more about ebook.

The 5 Ws Of Ebooks

Anyone browsing the Internet for information quickly encounters ebooks. Sometimes those electronic books are clearly identified by name and intent but other ebooks are so cleverly disguised that a reader may not even realize they are actually a book and not a web site or some other electronic document.

What exactly is an ebook? An ebook is simply an electronic book. Many ebooks today are found in pdf (or portable document format) but you can also find various word processing documents being used as ebooks as well as programs and text files that serve as ebooks. There are also some unique programs that create ebooks in a format specific to that program.

Ebooks (just like their print relatives) are documents containing words in a convenient package. Ebooks do also have the ability to secure or protect access, which means sometimes you can't print an ebook or copy it while others can be copied and shared easily.

While many professional publishing companies now create electronic as well as traditional books, many ebooks are now created by individuals or small organizations. The readers who use ebooks are just as varied as those who create them. You can find electronic books in physical and electronic libraries and bookstores as well as throughout the Internet.

Ebooks are used to share information, teach, entertain, and sell or promote -- just as are their print counterparts.

Ebooks have many advantages over print books. They are much more inexpensive to produce and can move from idea to finished product much more quickly as well. This also makes ebooks much easier and more cost-effective to keep updated. In addition, ebooks allow greater interactivity with the reader and the Internet.

However print books still retain the advantage in some areas. Some ebook formats are restricted in use to specific types of computer programs, web browsers or operating systems. Also, while computers and electronic devices are pervasive in much of the modern world there are still areas where a print book is more convenient or feasible.

For Internet marketers, ebooks can serve a variety of purposes. Ebooks can be created and packaged as commodities to sell, but for many Internet marketers, ebooks that are given away are a much more powerful tool. Creating useful ebooks that share free information that is attractive to a specific target audience can be a powerful viral marketing tool.

Creating an useful free ebook can help provide valuable advertising for any Internet marketer by establishing credibility and expert status which may well lead the reader to then visit the author's web site and/or sign up for a newsletter. Some ebooks are created with a "soft sell" approach to achieve that goal while others use a "hard sell" approach and go for a sale within the book itself. If you create an ebook that includes valuable information that can be freely exchanged with others then it can, and will be circulated around the Internet and continuously work to promote its creator's web site and products.

Ebooks can be a very valuable Internet marketing tool.

How To Write Lightening Fast Ebooks

The quickest way the write you own eBooks is by using the expert interview process. What I mean by this is, approaching some experts in the field your writing the book on and asking them to agree to do an interview.

If you approach these experts correctly, they will provide you with expert responses to all your questions. You will find these experts by checking search engines or related niche forums.

The easiest way to contact these experts, is by email with a list of questions. Before you submit questions or contact your expert, do your research on him/her. You need to approach these experts correctly therefore you need to consider the following points.

Keep your questions short and too the point: You will turn the person off if you are asking long winded questions, long questions lead to long answers and you don’t want your expert to spend too much time.

Give a good introduction of yourself at the start of the email. You will have a better chance of reply because the respondent can evaluate you.

Take care of spelling and grammar: One spelling/grammar mistake could destroy your chances of getting the interview.

Have a deadline: You must have a deadline. This will help you plan your writing better and it will force your respondent to reply quicker.

Object of the interview: You must let the respondent know what the interview is for. For example is it for an ebook to resell or a free bonus to give away.

Appreciate the respondent: Let the expert know that you are a fan of his/her business or website etc. This helps get a much more positive response.

Something in return: The responder has to get something in return. He/She is not going to give time to do the interview for nothing. An example of an offer would usually consist of offering to share the profits of the ebook.

So believe me when I say this, if you approach these experts correctly you could get a huge volume of feedback and enough material to combine a best selling eboook

How to Write a User-Friendly eBook

Right now, someone, somewhere will be embarking on the writing of an eBook.  Why?  Some do it to make some money; it’s one of the easiest ways to start an online business.

Others do it to share information they may have for those in similar financial, social or medical situations; maybe you want to share how you beat cancer or how you got out of debt.
Whatever your reason, there are some basic rules to consider that will make the final product more professional and.  So, let look at some of them.

Anyone that embarks on writing an eBook will undoubtedly have read many as well.  You will know from this that you must write in an appealing way that maintains the reader’s attention. After all, you want them to read ALL your eBook don’t you?  Plus, you’ll want them to come back for more if you are building an online business.

There are many tricks you can use to keep your readers’ attention.

Anecdotes give practical examples of what you are trying to explain.  These give readers confidence that what you are saying really does work.  They are also a great way of explaining complicated topics.

Images are also a powerful tool.  They can make topics clearer and they will stick in a reader’s mind longer than 5000 words of text.  They also break the eBook up and give the reader “markers” to parts that interest them.

Note-boxes or sidebars are also good for summarizing a point or providing additional information.  Like images, they break the text up and make the reading experience more enjoyable.

Write in a conversational style so the reader feels that you are talking just to them.  This way they feel that they are the only one benefiting from your information and that makes it more valuable to them.

Don’t write long sentences or paragraphs.  They become difficult to read and detract from the experience.  Your eBook is more likely to be put down and not picked up again.

You should also change the length of your paragraphs and sentences so you don’t send your readers to sleep. Blocks of text that are all the same length will lose the reader’s attention and you’ll be lucky of they are awake by Page 10!

We mentioned earlier the use of images as a way of breaking up text.  It may be that you can’t use images to any great extent; but there are other tricks.

A very powerful one is the use of numbered and bulleted lists. Even with the most basic of word-processing programs you can include different types of bullets and even use custom pictures as bullet icons.  These make your topic easier for the reader to absorb and also to give them a mental break from blocks of text.

Finally, think about the design of your eBook. Select a font that's easy to read, and stick to it. You may be tempted to change fonts as a way of trying to make it more interesting.  Don’t.  All it does is confuse your readers and they will switch-off.

I recommend either one and a half or double line spacing.  Spacing the lines too far apart make it difficult for the reader to track where they are.   Too close makes it dull.

Also, choose a font size that is in proportion to the line spacing you are using.  You can get away with a larger font (say 14 point) with 1.5 line spacing but 8 point will look weird.  Experiment with different combinations to find one that suits you but remember - what looks OK on the screen may look dreadful in print.  Think about how your readers are probably going to read the final eBook (most print PDF eBooks – the idea of the paperless world is myth!).

Lastly, add page numbers and a header to each page with the title of your eBook.  I’ve lost count of the number of times I have been infuriated by the number of eBooks that don’t have page numbers.  Also, adding a title in the header is a good way of reminding the reader what they are reading and who wrote it.  Don’t overcrowd headers and footers but use them wisely to give branding to the eBook (your company name or web address if you sell online).

Most importantly, don't forget to do a proper spelling and grammar check. You can even go to somewhere like elance.com and get someone to proof read it for you (for a fee).  It’s worth it to end up with a credible eBook.

Like it or not, you and your topic will be judged by the standard of spelling and punctuation.  Don’t shortcut on quality for fear of some criticism.  It’s better to find out before it is published.

That's it! By following the simple steps above you have just written your eBook.  All that is left for you to do is publish it online and get visitors to your website so they can read it.  But those topics are a whole new ball-game and best left for another day.

How To Sell More of Your Ebooks Online

Have you written an e-book? An e-book is a digital document that can be sold online in a purely digital form. Thus, unlike with selling a physical product, the fulfillment of an e-book is done completely online. This is great for you, the author, since you can completely automate the order taking and fulfillment processes.

Once you have the fulfillment process automated, the question becomes how to market the e-book online in order to get people to buy it. “How do I effectively market my e-books online?” is one of the most common questions I hear from my clients. Here are five tips that will help you sell more of your e-books and generate more revenue:

- Find a target market to sell the e-book to. Many people think that everyone is their target market, and as a result try to sell their e-book to everyone. They usually end up chasing after potential customers who are not in their target market and are not likely to ever purchase the book. Their e-book sales suffer as a result.

Instead of trying to sell your e-book to everyone, concentrate on a smaller group of people who comprise your target market. These people are much more likely to purchase what you have to offer, and as a result you will get many more sales.

- Create an effective sales letter for your e-book. Since you cannot take a picture of your e-book and post it on your web site (unlike a piece of jewelry, for example), your need to use the sales letter to promote the e-book.

Make sure that your sales letter effectively describes your e-book and focuses on the benefits your clients will get by purchasing your e-book. Highlighting the benefits will keep people reading the sales letter, and it will generate more e-book sales.

- Give your customers just a few options on your web site. Sometimes clients tell me that their sales letters don’t sell.  When I take a look at the sales letters, they are usually a big mess. Sales letters that do not sell contain too many distractions for the reader: they have links to other web pages and web sites, banners, and text ads for other products.

Make sure that your sales letter provides only a few options to your customers – an option to buy the product and an option to subscribe to your newsletter, and that’s it. The fewer options you give to your web site visitors, the more likely they are to buy your product.

- Have a newsletter subscription on your web site. Sometimes people who come to your web site and see your e-book are not ready to purchase the e-book. However, they are ready to subscribe to your newsletter and learn more about you and your products. These people will be ready to buy your e-book eventually, so make sure that you keep in touch with them through your newsletter.

- Use online marketing techniques to promote your e-book further. Use search engine optimization, business blogging, article publishing and other online marketing techniques to promote your web site and e-book. These methods will bring more visitors to your web site, who are craving the information that you share in your e-book.

You can only make money with your e-book if you sell it. Follow the five tips that we discussed to sell more e-book copies and make more money.