The rhyme and reason behind ebooks

To everything there is rhyme and reason

So your thinking, why ebooks?

First of all lets explain what an ebook is. An ebook is a downloadable, electronic digital version of information or a book.  These digital versions are also sometimes referred to as etexts.  The etext versions are usually text versions.

An ebook can come in several formats.  The two most popular formats are listed below

•    PDF     An ebook that is in PDF format created with Adobe Acrobat and readable using Adobe Acrobat Reader available free of charge from Adobe. The format  There are also a few other software products that can create PDF files as well. PDF Creator is a good example of software that can be used for digital format distribution.

•    Executable     There are many compiler that can create ebooks in executable format using text or html pages.  Just like a webpage it can show the images and text properly formatted leaving a professional looking ebook with links.

Now the answer to the question “Why Ebooks?”

What are the advantages to ebooks?

•    The text within the ebook can be searched by using keywords
•    Loss is limited if a backup copy is kept, especially in cases of physical disaster.
•    Does not require much space for storage.  Compilations of ebooks are usually small in size, depending on how much content you have, of course.
•    Ebooks are inexpensive to create.  There are many software creators that can be purchased for $30 or less.

What are some of the disadvantages?

Some formats of ebooks do not run on all computer systems. Especially the executable files.  They sometimes may not run on Mac systems.

Many ebook authors prevent copying and printing of material contained within the ebook due to theft of material. There are people who plagerize.

It is sometime difficult to find the downloaded ebook file on a computer hard drive.

Use of a computer to read these ebooks for a prolonged amount of time can be harmful to the eyes.

There are many people who have made a fortune in selling ebooks online.  Even though there are disadvantages the demand for digital versions of books is very high.
Many ebooks have been created and sold with resell rights, allowing you to pocket 100% of the money.

Now you’re thinking how can I do this?

The best way to start is to find ebooks with resell rights.  In this way you can earn and learn at the same time. Read the ebooks yourself to get information on how to market, how to setup a website, how to build traffic and much more.

Make it easy for me.  Tell me where the ebooks are.

One of the largest sources of ebooks on many subjects is GoldenStarEbooks.net
It contains ebooks on business, cooking, self-help and much more. 

Packages are the way to go though for more ebooks and low start-up.

http://www.goldenstarebooks.net

Copyright 2006 GoldenStarEbooks.net

The magic price to market your ebook.

Have you ever wondered why all those products on TV all cost $19.95?  How about why used car dealers...excuse me, "preowned" car dealers offer $199 down $199 a month?

It's an often used and very successful marketing concept. The idea is that certain numbers set off alarm bells in a buyers mind and by shaving a penny or two off the price we can avoid these alarm bells. A person will wrinkle his brow and wonder if that fancy kitchen gadget is worth $20, but he will be franticly dialing the phone credit card in hand for the low low price of $19.95. What a bargain.

Believe it or not sales figures seem to support this idea. Shave a few pennies off the round dollar amount and people are more likely to buy from a TV ad, however this doesn't work in all forms of marketing.

When buying in person people appear to prefer round numbers. For instance. I have a friend who sells knockoff tennis shoes at flea markets. Don't laugh. He quit his regular job because he makes more in a weekend at the flea market than he did in a 40 hour week.

Anyway he dicovered that the magic price for knockoff tennis shoes at a flea market is $20. Any more and buyers huff and go "I might as well go to the shoe store for these prices." Any less and they question the quality of the shoes, Look them over again and agian, then walk away without buying.

I won't make a value judgement about peoples' behavior. The object is to make sales, not judge your customers right? The simple fact is for every product and service there is a magic price that a customer will readily pay with almost no selling on your part.

I won't even try to guess why, but for ebooks that price appears to be $7. You have probably by now seen the rash of $7 dollar ebooks everywhere. On marketing web sites and blogs and all over the web. For some unknown reason $5 is too low and 8$ is too high.

Does it really matter why? As marketers we don't need to question why. We find what sells and stick with it until it doesn't sell anymore.

If the public will pay $7 without flinching who am I to question them?

Maybe it's because $5 is not a lot of money these days. So if it cost $5 it must not be any good or it would cost more. But then $10 is double digits. Hold on here $10, I could get two fast food lunches for that.

Okay, I am guessing why, but the point is, $7 is the magic price for an ebook. Atleast for now it is.
<br><a href="http://www.submitsuite.com/products/article-submitter.htm">This article was published using Article Submitter</a>

The Deepest Secrets To E-books

So what is ebook really all about? The following report includes some fascinating information about ebook--info you can use, not just the old stuff they used to tell you.

Ebooks are part of the new frontier of cyberspace. They are an entirely new medium for sharing marketing information, ideas, techniques, and expert knowledge.

Each day the number of people accessing the Internet grows, causing the exposure of your ebook to increase incrementally. It's obvious why electronic self-publishing has become so popular so quickly.

The publishing industry, I hope, does not intend to forever banish the printed word to the dustbin of history. Books in print have their own special qualities and merits, and the world would be diminished by their disappearance.

Having said that, let's look at what makes ebooks so important and so unique. Ebooks have certain abilities and qualities that other mediums do not possess.

For example, ebooks are fairly easy to produce, and their production cost is inexpensive. Just think about it: you don't need a publisher, an agent, a printing press, offset film, ink, paper, or even a distributor. You just need a great concept, the ability to write it or to hire a writer, and the right software.

Additionally, ebooks are easily and rapidly distributed online. They are also easily updated; they do not require a second print run. All you need is to go into your original creation and modify the text or graphics. Because of this flexibility, ebooks can change and grow as fast as you can type.

Ebooks are also immediately obtainable. You don't have to go to a bookstore or search through endless titles at an online bookstore. All you have to do is download it from a website, and presto! It's on your computer, ready to be read.

Ebooks are interactive. This is one of the most unique and specific qualities that ebooks offer. You can add surveys that need to be filled out, order forms for customers to purchase your products or goods, sound and video that draw your reader into the virtual world of your ebook, even direct links to relevant sites that will expand your ebook outward.

The potential is virtually limitless.

Ebooks have a particular kind of permanence that other mediums do not possess. Television shows and radio shows air once, and then may rerun a few times. Ebooks remain on your computer for as long as your choose, and they can be read and reread whenever you choose to. They can even be printed out and stored on the
shelves of your traditional home library.

Another wonderful quality is that ebooks have no barriers in terms of publishing. You don't need to go
through the endless process of submitting your manuscript over and over again, and then once you land an agent, having the agent submit your manuscript over and over again. Nor do you have to shell out thousands of dollars for printing a self-published book.

All ebooks require is a writer and appropriate software. Figure out your market, write your book, post it on
your website, and with the right business savvy, your audience will come to you.

The best time to learn about ebook is before you're in the thick of things. Wise readers will keep reading to earn some valuable ebook experience while it's still free.

Finally, you have creative control over your ebook. You don?t have to compromise with an editor or the publishing trends of the time. You don't have to haggle with a designer or wait for copyedited galleys to arrive by snail mail. You are in complete control of the design and the text.

How to Use ebooks for Marketing and Promotion:

There are innumerable ways to use ebooks to promote your business and drive quality traffic to your website. Once posted on your site, you can turn them into a daily course, which brings your customer back to read the next chapter.

You can use them as a free gift for making a purchase or for filling out a survey. Put your ebook on a disc, and you will have an innovative brochure. Blow your competition away by inserting the disc into your sales packages.

The most effective marketing products are those that are unique. Copyright your ebook, and immediately, you
have a powerful tool that you, and you alone, can offer to the public. People will have to visit your site to acquire your ebook, which increases the flow of quality traffic and the potential of sales and affiliate contacts.

Make sure that you keep your ebook current. Update it frequently as the market and trends change. Add new advice and techniques to show your prospects how your goods or services can enrich their lives. By constantly keeping abreast of new trends and techniques, you can continue to see profits from your ebook for years after your original creation.

Another phenomenal advantage of ebooks is that you can test their marketing potential without putting out hardly any cash at all. You can even produce an ebook one copy at a time, each time you receive an order, eliminating the need for storage and inventory. By this method, you can gauge the saleablity of your ebook, and make adjustments as necessary until the orders start pouring in.

Ebooks allow you to learn about your market and customer habits and motivation over a period of time, without risking your precious financial resources. They also provide you with an invaluable way to gather marketing information, which you can use in many different facets of your business.

Use your ebook to discover what the specific goals and problems are in your specific industry. Then figure out how to solve these problems, and publish an ebook with this invaluable information. This will increase the value of your business, upgrade your reputation, and get you known as an expert in your field.

You can extend the value of single ebook by breaking the book down into chapters for a serial course, into special reports available on your website, or into audio or visual tapes. Ebooks can be broken down into several different promotional materials by excepting some of the articles and using them to promote your
product.

You can include a catalog in your ebook to promote all the products or services you sell. You can include a thank-you note for reading your book and an invitation to download a trial version of your product. Or you can include a form for your audience to contact you for further information or with questions, thereby building your business relationships and your mailing list.

Using ebooks in this manner helps to cut the cost of individually producing separate promotional materials. You can use a single ebook to entice new prospects and to sell new products to your current customers.

No other medium has this kind of flexibility and ability for expansion. Think of your ebook like a spider spinning a beautiful and intricate web. Now go and create that web, and see how many customers and prospects you can catch!

The day will come when you can use something you read about here to have a beneficial impact. Then you'll be glad you took the time to learn more about ebook.

The 5 Ws Of Ebooks

Anyone browsing the Internet for information quickly encounters ebooks. Sometimes those electronic books are clearly identified by name and intent but other ebooks are so cleverly disguised that a reader may not even realize they are actually a book and not a web site or some other electronic document.

What exactly is an ebook? An ebook is simply an electronic book. Many ebooks today are found in pdf (or portable document format) but you can also find various word processing documents being used as ebooks as well as programs and text files that serve as ebooks. There are also some unique programs that create ebooks in a format specific to that program.

Ebooks (just like their print relatives) are documents containing words in a convenient package. Ebooks do also have the ability to secure or protect access, which means sometimes you can't print an ebook or copy it while others can be copied and shared easily.

While many professional publishing companies now create electronic as well as traditional books, many ebooks are now created by individuals or small organizations. The readers who use ebooks are just as varied as those who create them. You can find electronic books in physical and electronic libraries and bookstores as well as throughout the Internet.

Ebooks are used to share information, teach, entertain, and sell or promote -- just as are their print counterparts.

Ebooks have many advantages over print books. They are much more inexpensive to produce and can move from idea to finished product much more quickly as well. This also makes ebooks much easier and more cost-effective to keep updated. In addition, ebooks allow greater interactivity with the reader and the Internet.

However print books still retain the advantage in some areas. Some ebook formats are restricted in use to specific types of computer programs, web browsers or operating systems. Also, while computers and electronic devices are pervasive in much of the modern world there are still areas where a print book is more convenient or feasible.

For Internet marketers, ebooks can serve a variety of purposes. Ebooks can be created and packaged as commodities to sell, but for many Internet marketers, ebooks that are given away are a much more powerful tool. Creating useful ebooks that share free information that is attractive to a specific target audience can be a powerful viral marketing tool.

Creating an useful free ebook can help provide valuable advertising for any Internet marketer by establishing credibility and expert status which may well lead the reader to then visit the author's web site and/or sign up for a newsletter. Some ebooks are created with a "soft sell" approach to achieve that goal while others use a "hard sell" approach and go for a sale within the book itself. If you create an ebook that includes valuable information that can be freely exchanged with others then it can, and will be circulated around the Internet and continuously work to promote its creator's web site and products.

Ebooks can be a very valuable Internet marketing tool.

How To Write Lightening Fast Ebooks

The quickest way the write you own eBooks is by using the expert interview process. What I mean by this is, approaching some experts in the field your writing the book on and asking them to agree to do an interview.

If you approach these experts correctly, they will provide you with expert responses to all your questions. You will find these experts by checking search engines or related niche forums.

The easiest way to contact these experts, is by email with a list of questions. Before you submit questions or contact your expert, do your research on him/her. You need to approach these experts correctly therefore you need to consider the following points.

Keep your questions short and too the point: You will turn the person off if you are asking long winded questions, long questions lead to long answers and you don’t want your expert to spend too much time.

Give a good introduction of yourself at the start of the email. You will have a better chance of reply because the respondent can evaluate you.

Take care of spelling and grammar: One spelling/grammar mistake could destroy your chances of getting the interview.

Have a deadline: You must have a deadline. This will help you plan your writing better and it will force your respondent to reply quicker.

Object of the interview: You must let the respondent know what the interview is for. For example is it for an ebook to resell or a free bonus to give away.

Appreciate the respondent: Let the expert know that you are a fan of his/her business or website etc. This helps get a much more positive response.

Something in return: The responder has to get something in return. He/She is not going to give time to do the interview for nothing. An example of an offer would usually consist of offering to share the profits of the ebook.

So believe me when I say this, if you approach these experts correctly you could get a huge volume of feedback and enough material to combine a best selling eboook

How to Write a User-Friendly eBook

Right now, someone, somewhere will be embarking on the writing of an eBook.  Why?  Some do it to make some money; it’s one of the easiest ways to start an online business.

Others do it to share information they may have for those in similar financial, social or medical situations; maybe you want to share how you beat cancer or how you got out of debt.
Whatever your reason, there are some basic rules to consider that will make the final product more professional and.  So, let look at some of them.

Anyone that embarks on writing an eBook will undoubtedly have read many as well.  You will know from this that you must write in an appealing way that maintains the reader’s attention. After all, you want them to read ALL your eBook don’t you?  Plus, you’ll want them to come back for more if you are building an online business.

There are many tricks you can use to keep your readers’ attention.

Anecdotes give practical examples of what you are trying to explain.  These give readers confidence that what you are saying really does work.  They are also a great way of explaining complicated topics.

Images are also a powerful tool.  They can make topics clearer and they will stick in a reader’s mind longer than 5000 words of text.  They also break the eBook up and give the reader “markers” to parts that interest them.

Note-boxes or sidebars are also good for summarizing a point or providing additional information.  Like images, they break the text up and make the reading experience more enjoyable.

Write in a conversational style so the reader feels that you are talking just to them.  This way they feel that they are the only one benefiting from your information and that makes it more valuable to them.

Don’t write long sentences or paragraphs.  They become difficult to read and detract from the experience.  Your eBook is more likely to be put down and not picked up again.

You should also change the length of your paragraphs and sentences so you don’t send your readers to sleep. Blocks of text that are all the same length will lose the reader’s attention and you’ll be lucky of they are awake by Page 10!

We mentioned earlier the use of images as a way of breaking up text.  It may be that you can’t use images to any great extent; but there are other tricks.

A very powerful one is the use of numbered and bulleted lists. Even with the most basic of word-processing programs you can include different types of bullets and even use custom pictures as bullet icons.  These make your topic easier for the reader to absorb and also to give them a mental break from blocks of text.

Finally, think about the design of your eBook. Select a font that's easy to read, and stick to it. You may be tempted to change fonts as a way of trying to make it more interesting.  Don’t.  All it does is confuse your readers and they will switch-off.

I recommend either one and a half or double line spacing.  Spacing the lines too far apart make it difficult for the reader to track where they are.   Too close makes it dull.

Also, choose a font size that is in proportion to the line spacing you are using.  You can get away with a larger font (say 14 point) with 1.5 line spacing but 8 point will look weird.  Experiment with different combinations to find one that suits you but remember - what looks OK on the screen may look dreadful in print.  Think about how your readers are probably going to read the final eBook (most print PDF eBooks – the idea of the paperless world is myth!).

Lastly, add page numbers and a header to each page with the title of your eBook.  I’ve lost count of the number of times I have been infuriated by the number of eBooks that don’t have page numbers.  Also, adding a title in the header is a good way of reminding the reader what they are reading and who wrote it.  Don’t overcrowd headers and footers but use them wisely to give branding to the eBook (your company name or web address if you sell online).

Most importantly, don't forget to do a proper spelling and grammar check. You can even go to somewhere like elance.com and get someone to proof read it for you (for a fee).  It’s worth it to end up with a credible eBook.

Like it or not, you and your topic will be judged by the standard of spelling and punctuation.  Don’t shortcut on quality for fear of some criticism.  It’s better to find out before it is published.

That's it! By following the simple steps above you have just written your eBook.  All that is left for you to do is publish it online and get visitors to your website so they can read it.  But those topics are a whole new ball-game and best left for another day.

How To Sell More of Your Ebooks Online

Have you written an e-book? An e-book is a digital document that can be sold online in a purely digital form. Thus, unlike with selling a physical product, the fulfillment of an e-book is done completely online. This is great for you, the author, since you can completely automate the order taking and fulfillment processes.

Once you have the fulfillment process automated, the question becomes how to market the e-book online in order to get people to buy it. “How do I effectively market my e-books online?” is one of the most common questions I hear from my clients. Here are five tips that will help you sell more of your e-books and generate more revenue:

- Find a target market to sell the e-book to. Many people think that everyone is their target market, and as a result try to sell their e-book to everyone. They usually end up chasing after potential customers who are not in their target market and are not likely to ever purchase the book. Their e-book sales suffer as a result.

Instead of trying to sell your e-book to everyone, concentrate on a smaller group of people who comprise your target market. These people are much more likely to purchase what you have to offer, and as a result you will get many more sales.

- Create an effective sales letter for your e-book. Since you cannot take a picture of your e-book and post it on your web site (unlike a piece of jewelry, for example), your need to use the sales letter to promote the e-book.

Make sure that your sales letter effectively describes your e-book and focuses on the benefits your clients will get by purchasing your e-book. Highlighting the benefits will keep people reading the sales letter, and it will generate more e-book sales.

- Give your customers just a few options on your web site. Sometimes clients tell me that their sales letters don’t sell.  When I take a look at the sales letters, they are usually a big mess. Sales letters that do not sell contain too many distractions for the reader: they have links to other web pages and web sites, banners, and text ads for other products.

Make sure that your sales letter provides only a few options to your customers – an option to buy the product and an option to subscribe to your newsletter, and that’s it. The fewer options you give to your web site visitors, the more likely they are to buy your product.

- Have a newsletter subscription on your web site. Sometimes people who come to your web site and see your e-book are not ready to purchase the e-book. However, they are ready to subscribe to your newsletter and learn more about you and your products. These people will be ready to buy your e-book eventually, so make sure that you keep in touch with them through your newsletter.

- Use online marketing techniques to promote your e-book further. Use search engine optimization, business blogging, article publishing and other online marketing techniques to promote your web site and e-book. These methods will bring more visitors to your web site, who are craving the information that you share in your e-book.

You can only make money with your e-book if you sell it. Follow the five tips that we discussed to sell more e-book copies and make more money.

How To Make Money Selling Ebooks

Many people have told me that they want to make money by selling ebooks, but they don't want to write an e-book. If this describes you, I have great news for you! You can still make money by selling e-books written by other people by using affiliate marketing.

What is affiliate marketing? Affiliate Marketing is an agreement between a merchant (the person who wrote and owns the ebook) and you (an affiliate). You agree to use your web sites and blogs to promote the merchant's e-books and to link to the merchant's web site. In exchange for this, the merchant pays you a commission on all sales that were generated by the affiliate web site. A referral occurs when a customer clicks on your product link and makes a purchase.

So now that you know what affiliate marketing is, start looking for a few affiliate products that you would like to sell. You might already know someone whose ebooks you would like to sell, and who has an affiliate program. In this case, just register for this person's affiliate program, get your affiliate links and start promoting the e-books.

If you don't know of anyone who has e-books and an affiliate program that you can use to sell them, just use your favorite search engine to find them. For example, if you are looking for e-books on gardening that have an affiliate program, just type in gardening e-books affiliate program into search engines. Chances are, you will find what you are looking for.

Once you find e-books that you would like to promote, start promoting them. Here is information to help you promote them:

Create good web marketing copy for the e-books on your web site. It is not enough to list the e-books on your web site and then link to the seller’s web site. The people who come to your web site are not looking for links to other sites; rather, they are looking for useful information for themselves. Having useful information on your web site increases the changes of your web site visitors buying the e-book, and will generate affiliate commissions for you.

Once you have good web site copy, start promoting your web site online and drive traffic to it. One way to do that is by optimizing the site for search engines. Search engine optimization is the process of modifying web page content and meta-information to improve the search engine ranking of the page. Successful search engine optimization will greatly increase the number of visitors that come to your web site. The more visitors to the web site you have, the more affiliate products you will be able to sell, and the more money you will make. Make sure you optimize every page of your web site for search engines, especially the ones that provide the information about the e-books and sell the e-books; that way you will get more web site visitors.

Another way to drive more traffic to your web site is by creating a blog to promote it. A blog is your business diary, in which you share the information about your web site, as well as the e-books you are promoting. Your blog is an excellent tool to let the world know about the affiliate products and to connect with potential customers who would want to purchase them.

In order to bring the most online traffic and make money with your blog, make sure that your blog consistently and create blog posts that are of interest to your past as well as potential customers. Regular posts that are interesting to read is what will keep your readers coming back and buying from you.

Use the tips discussed above to make money selling e-books written by others. That is an excellent way to make money online.

How Do You Write an Ebook?

There is only one way to climb a mountain - step by step.

Now think of writing your ebook in the same light. You must create it step by step, and one day, you will take that last step and find yourself standing on the summit with your head in the clouds.

The first thing you have to do, as if you actually were a mountain climber, is to get organized. Instead of climbing gear, however, you must organize your thoughts. There are some steps you should take before you begin. Once you've gone through the following list, you will be ready to actually begin writing your ebook.

Beginning Steps to Writing an ebook

First, figure out your ebook's working title. Jot down a few different titles, and eventually, you'll find that one that will grow on you. Titles help you to focus your writing on your topic; they guide you in anticipating and answering your reader's queries. Many non-fiction books also have subtitles. Aim for clarity in your titles, but cleverness always helps to sell books, as long as it's not too cute. For example,
Remedies for Insomnia: twenty different ways to count sheep. Or: Get off that couch: fifteen exercise plans to whip you into shape.

Next, write out a thesis statement. Your thesis is a sentence or two stating exactly what problem you are addressing and how your book will solve that problem. All chapters spring forth from your thesis statement. Once you've got your thesis statement fine-tuned, you've built your foundation. From that foundation, your book will grow, chapter by chapter.

Your thesis will keep you focused while you write your ebook. Remember: all chapters must support your thesis statement. If they don't, they don't belong in your book.

For example, your thesis statement could read:
We've all experienced insomnia at times in our lives, but there are twenty proven techniques and methods to give you back a good night's sleep.

Once you have your thesis, before you start to write, make sure there is a good reason to write your book. Ask yourself some questions:

* Does your book present useful information and is that information currently relevant?

* Will you book positively affect the lives of your readers?

* Is your book dynamic and will it keep the reader's attention?

* Does you book answer questions that are meaningful and significant?

If you can answer yes to these questions, you can feel confident about the potential of your ebook.

Another important step is to figure out who your target audience is. It is this group of people you will be writing to, and this group will dictate many elements of your book, such as style, tone, diction, and even length. Figure out the age range of your readers, their general gender, what they are most interested in, and even the socio-economic group they primarily come from. Are they people who read fashion magazines or book reviews? Do they write letters in longhand or spend hours every day online. The more you can pin down your target audience, the easier it will be to write your book for them.

Next, make a list of the reasons you are writing your ebook. Do you want to promote your business? Do you want to bring quality traffic to your website? Do you want to enhance your reputation?

Then write down your goals in terms of publishing. Do you want to sell it as a product on your website, or do you want to offer it as a free gift for filling out a survey or for ordering a product? Do you want to use the chapters to create an e-course, or use your ebook to attract affiliates around the world? The more you know upfront, the easier the actual writing will be.

Decide on the format of your chapters. In non-fiction, keep the format from chapter to chapter fairly consistent. Perhaps you plan to use an introduction to your chapter topic, and then divide it into four subhead topics. Or you may plan to divide it into five parts, each one beginning with a relevant anecdote.

How to make your ebook "user friendly"

You must figure out how to keep your writing engaging. Often anecdotes, testimonials, little stories, photos, graphs, advice, and tips will keep the reader turning the pages. Sidebars are useful for quick, accessible information, and they break up the density of the page.

Write with a casual, conversational tone rather than a formal tone such as textbook diction. Reader's respond to the feeling that you are having a conversation with them. Break up the length and structure of your sentences so you don’t hypnotize your readers into sleep. Sentences that are all the same length and structure tend to be a good aid for insomnia!

Good writing takes practice. It takes lots and lots of practice. Make a schedule to write at least a page a day. Read books and magazines about the process of writing, and jot down tips that jump out at you. The art of writing is a lifetime process; the more you write (and read), the better your writing will become. The better your writing becomes, the bigger your sales figures.

In an ebook that is read on the screen, be aware that you must give your reader's eye a break. You can do this by utilizing white space. In art classes, white space is usually referred to as "negative space." Reader's eyes need to rest in the cool white oasis you create on your page. If your page is too dense, your reader will quit out of it as soon as their eyes begin to tear.

Make use of lists, both bulleted and numbered. This makes your information easy to absorb, and gives the reader a mental break from dissecting your paragraphs one after the other.

Finally, decide on an easy-to-read design. Find a font that's easy on the eyes, and stick to that font family. Using dozens of fonts will only tire your readers out before they've gotten past your introduction. Use at least one and a half line spacing, and text large enough to be read easily on the screen, but small enough so that the whole page can be seen on a computer screen. You will have to experiment with this to find the right combination.

Of course, don't forget to run a spell and grammar check. You are judged by something as minor as correct punctuation, so don’t mess up a great book by tossing out semicolons randomly, or stringing sentences together with commas. (By the way, that's called a "comma splice.")

Last of all, create an index and a bibliography. That's it! You've written a book! Now all you have to do is publish your ebook online, and wait for download request from your website visitors.

How DO You Price Your eBook?

If you price it too high when compared with your competition, you will find yourself steadily lowering the price, which will cause you all kinds of new problems in the future. For example, if you sell your ebook at first for $49.99, and later reduce it to $29.95, don't you think the people who bought it for $49.99 are going to be a little bit un-happy?

Choosing the right price for your ebook is one of the most critical parts of the marketing process. The first rule of pricing ebooks is to never under price. Determine the highest price your audience can afford, and then if you find your book isn’t selling, you can always reduce the price. Before you take that step, make sure you are promoting your book like crazy on the Internet and on websites. The price should be aimed at bringing in profits, but you should never forget that price is one of the factors that people use in judging the value of your ebook, before they buy it. So always start with the highest price, and then launch a mega-marketing campaign.

Pricing an ebook is particularly difficult because ebooks are a fairly new commodity. Since they are digital, the value of an ebook is as confusing as the understanding of what digital actually is to the average layperson. This means that we must look at ebooks in a different light in order to determine their actual worth in this brave, new cyber world.

Let's look at the difference between a book in print and an ebook. A printed book is an object you can hold in your hand, store on your bookshelf, even hand down to the next generation. It is priced on factors such as paper stock, design and production costs, and marketing.

But the fact that unites ebooks and print books is that they are composed of ideas. It is the ideas in these books that have the ability to change, or possibly transform, people's lives.

What do you think an idea is worth when evaluated against the cost of paper and ink?

It is the IDEAS that are valuable! That is how you determine the cost of your ebook.

What should I charge for my ideas?

There are all different formulas and methods for determining the correct price for your ebook. Let's begin with honing in on your ultimate goals.

Decide if your goal is to get wide distribution and maximum exposure. This goal is aimed at drawing customers to your business or service, or to establishing the credibility of your reputation. If this is your main goal, you should aim to keep your price on the low side. Some authors have even priced their ebooks at a profit loss to draw a high number of new customers. The key is to find a price that maximizes your profits and the number of books you sell.

This is an excellent pricing strategy if you are looking to acquire long-term customers. Long-term customers are extremely likely to buy from you again and again ? as long as the first ebook they buy is of exceptional quality and beneficial to the customer.

However, if your book contains valuable, and more importantly NEW information, references, or techniques, then you should aim to price it on the high end.

After you figure out your goal, you must figure out what your audience's need is for your ebook. For example, does your book solve a particular problem? If it does, and solves it in a way that hasn't been written about in one hundred other ebooks, you will be able to achieve high sales at a high price. If your book solves a problem or answers questions in a new and unique way, you should price your book as high as you can go. You will achieve larger profits this way, but bring in fewer customers. Just make sure the question or problem that your book solves is one that is important and relevant to the majority of your market audience. If your ideas are not common knowledge, or you are presenting a brand new technique, you will be able to sell books at a high price. Just be prepared for your competition to undercut you on price as soon as they hear about your book.

Keep in mind that the above pricing strategy is temporary. Eventually, you will cease to sell books at this high price. So figure out in advance how long you plan to offer your ebook at this high price, and when that time is up, change your pricing strategy.

If you want to see large profits over customer draw, aim for an audience that is looking for easy solutions to their problems at a low price. If your book is aimed at solving one particular problem rather than general advice, then you can charge more. Start at the highest price the market will bear to bring in the largest profits, and plan to discount the book a number of times throughout the year.

Marketing Strategies

The key that unlocks the sales potential of your ebook is to find a single sentence that becomes your selling handle. This sentence states what question or problem your book answers and the benefits your ebook can provide. Then be sure to use that sentence in every piece of sales and promotional material, and every time anyone asks you about your ebook.

Besides promoting your books assiduously online, there are several other strategies that can help you sell more books.

One is to give something away for free with your book, such as a valuable bonus item. Or bundle several ebooks under one price, which lowers the price for each ebook if they were sold separately.

An effective technique for figuring out a price is to send out a survey to your current customers. If these customers have already bought an ebook from you, ask for their opinion in terms of price. Do this by creating a sales page for the new book, but don't include a price on that page. Instead, add a number of links to survey questions that ask pointed questions to aid you in assigning a price to your ebook.

Another strategy is to test out prices by creating a number of duplicate sales pages with different prices on each page. Make sure your sales copy is exactly the same on every page, and includes your selling-handle sentence. Then figure out for each page the conversion ratio between visitors to your site and sales of your book. This will tell you what your optimum price is.

Ultimately, if you've written a book that solves a problem or presents a new technique, your book will bring in both traffic and profits. So be sure to write that selling-handle sentence that sums up what problem your book solves and what the benefits of your book will be to the customers who purchase it. And then watch your market come to you!

Follow These Simple Steps to Book Publishing Success

Let's begin with the process that should commence before you write your first word. Begin by reading A LOT. Read both books you passionately love and books you can't seem to make it past page five. Then figure out what the author did in the book you loved, and what was wrong with in the book you couldn't finish. Write down these points so they are crystal clear to you. Read other people's books for inspiration and to
discover what you should avoid as a writer.

The next step is to plan out your book. Narrow down your subject, and then divide it into chapters. Each chapter should address a specific aspect of the problem your book is going to solve. In each chapter, break the specific aspect down into several parts. This will help your readers take in your information a bit at a time instead of overwhelming them with every bit of information clogging up the pages until they feel like they're about to go blind. It's not quite spoon-feeding the information to your readers, but it's close.

The next two steps are obvious. Write your book and then revise it. And then revise it again. And perhaps again. Of course, writing is extremely hard, and writing a book can seem like an impossible task. There are many books out there that give you guidelines to help you become familiar - and even love - the process of writing and revision. Find a number of books about writing. Better yet, find a number of books about writing the specific type of book you aspire to write. These can serve as roadmaps on your writing journey.

Once you've written your book and revised it at least twice, show it to someone else whose opinion you respect. If you're lucky enough to know a good editor, see if you have something to barter for him or her to go through your manuscript. Or join a writing group and let the other members critique your work.

Then take all these ideas from other people, and revise your manuscript one last time. And then stop! Put down that pen! Get your hands off the keyboard!

One of the most important steps to actually producing a book is to know when to stop writing and tinkering with it.

You've finally written your book! Pop open the bubbly! Give yourself a night out on the town!

Okay, now that this necessary celebration is out of your system, what do you do next?

How to turn your book into Profits

Ebooks are a revolutionary way to publish your book without incurring the costs of print production. All you need is a relevant and targeted subject and some inexpensive software, and you can transform your manuscript into a book.

The problem, in terms of actually seeing any profits from your ebook, is that the market is overwhelmed with ebooks, and many of them are not worth the time it takes to download them. Just because the ability exists to easily produce an ebook, doesn't make it good writing.

Make sure your book does not simply rehash old material. You will injure your credibility as an author by claiming to offer valuable new insights and disappointing your audience with material they've read a zillion times before. So spend enough time writing and revising your book to make sure it's of the highest quality and presents the most current information. A good book will eventually sell itself; false claims about your book will make it extremely difficult to sell any future books you may write.

Assuming you have determined that you do indeed have a quality product that answers some question or need of your target audience with NEW information, how do you know how much to charge for it? Rule number 1: Set a price for your book equal to its value. An under-priced book will only give the impression that your book isn't worth very much.

To figure out a fair price, estimate how much time you put into creating it and how difficult it was to transform the necessary information into understandable and engaging writing. Figure out how much your time and effort is worth, and then price it accordingly. The goal is for you to be adequately compensated for your talent, your time, and your effort.

Once you've figured out a price that is high enough to convey the value of the book, but not so high as to be out of the reach of your target audience's mean budget, then it's time to offer it for sale on your website. To attract sales, you will need to develop a promotional campaign, particularly if you are an unknown author.

There are multitudes of books about self-promotion that will guide you in your efforts. Choose a plan that is both creative and professional. Learn how to write a catchy yet informative press release, and send copies of your ebook to sites that specialize in ebook reviews.

Learn how to write powerful sales copy, or hire someone to write it for you. This is an essential. You absolutely need excellent sales copy to sell your book. Make sure the copy includes all the reasons your target audience needs your book, and the benefits they will derive from buying it.

Use graphics in your promotional materials. Beautiful graphics have the power to instantly convey the quality and value of your ebook. Graphics can also convey the amount of valuable information the book contains, and your careful attention to detail. Professional graphics sell professional books. They reassure the customer that the product is what it claims to be.

Consider excerpting chapters for articles. You can offer these titbits for free on your website as a sort of demo of your book. Include an order form for your ebook at the end of the excerpted articles.

Finally, when you set-up your download link, make sure to simplify the process. It's a good idea to offer a few bonuses that make your book even more enticing to purchase, but make sure the bonuses are valuable and high quality. Too many bonuses that are basically a load of useless stuff will compromise the impression your audience has of your ebook. The goal is to convey to your audience that they are getting a quality product for a good deal. That means applying restraint, especially when it comes to adding bonus items. Too much free stuff offered diminishes your credibility.

Make sure your book is a quality product. Make sure it is relevant and current. Develop an effective marketing plan that includes excellent sales copy and excerpted articles. Then offer your book for sale, and wait for your audience to discover you!

Explore The Emerging World of Ebooks

As we all know, the Internet changed everything. The Net and the Web have brought the world closer together. Many older means of communication have either been replaced or changed so as to co-exist with, and complement, electronic communication. Email, for example, has replaced almost all business and a lot of personal letter writing, though our mailboxes remain filled with lots of mail, most unwanted. A lot of printed newspapers and magazines still exist, but their content is now also available on websites, and the websites are timelier and often offer more detailed information. Printed media is not dead by any means, as millions of people still prefer to curl up with a good book or grab a paper on their way to work. There have been many efforts to popularize ebooks, downloadable books in digital form, but their acceptance remains in its infancy.

But that won't stay that way. Ebooks make eminent sense. Since books are almost all text, an ebook download is very fast and hundreds of ebooks can fit onto a small storage card. Ebooks do not contribute to cutting down forests, they do not need to be trucked across the country, they do not produce waste, and they are usually a lot less expensive than printed books. Ebooks also have many other advantages. Depending on your ebook reader software, an ebook can be annotated, bookmarked and searched. The latter is especially useful; I often want to go back to a certain quote or paragraph in a book, and electronic search is so much easier than leafing through a printed book.

One of the problems ebooks face is that people do not know how to use them. They are confused by the many different ebook formats or think they need a particular piece of hardware to read them. In fact, the formats are not really a problem. Most computers can read popular ebook formats and ebook reader software is freely available. Hardware is a bit more of an issue. Hardcovers and paperbacks are awfully convenient and they don't need batteries, so a lot of people shy away from reading on a computer screen or spending the money for a dedicated ebook reader.

This is really too bad as ebooks are clearly the way of the future. They just make too much sense. Those who dismiss ebooks are missing out on a great and increasingly attractive alternative to the printed page. Those who are willing to give ebooks a chance are rewarded with lower costs and the ability to carry an entire library on a device of their choice, be that a notebook computer, a Tablet PC, a dedicated ebook reader, a PDA or even a smartphone. And they have access to a potentially much larger variety of books. That's because ebooks make self-publishing easy and lots of authors who don't have a chance of getting picked up by traditional print publishing houses can distribute their books electronically. Best of all, there is no waste and there will never be unsold books that end up on a bargain table or in a landfill.

My advice is to give ebooks a chance. Download a free ebook. Look for sites dedicated to ebooks, especially those with a website design that is appealing. See what format you prefer, and what device you like to read on. But be warned: you may get hooked. Once you get into them, downloading and reading ebooks can become a passion.

E-books as Your Best Asset

Thinking of starting a business online? Not sure what type of product to sell or to promote?  Well, I was just reading an amazing E-book that shared some very simple concepts that anyone can implement, and they start with having one thing, an E-book.

Information is constantly being distributed and passed around for free on the internet.  One can read free internet articles on how to trade stocks, or how to improve your golf swing, but those articles don’t always give you a step by step guide to learn all the tricks.  People are now relying on information that will help guide them in doing a highly specialized trade, like trading stocks, repairing vintage automobiles, or losing weight.  There are many paper books available that will teach people how to do these things, but much of the time, people are going to the internet to find solutions and find current information on specialized trades. 

Let’s look at some reasons why an E-book can be a great asset:

1.    An E-book is digital, and can be kept online at a website, not at a warehouse.

2.    It can only be downloaded from a website 24/7 and as it is totally secure, it cannot be passed around the internet as a free un-secure article.

3.    One has to buy an E-book to read it.  It can only be read after it is paid for.

4.    Once an E-book is created an E-book, it is forever available.

5.    After writing the E-book, the work is done, and it can constantly make money for you.  Of course, the more it is kept updated, and the more E-books one has, the more profit potential there is.

6.    When an E-book is sold, the customer does not have to wait for it.  It’s delivered to them instantly, and they can conveniently store it on their computer or laptop, so it is available to them more easily.

7.    Paper Books take about a year to get published and cost a lot of money in printing, postage and handling. E-books have no publishing cost, and can be delivered through the internet saving time and money on postage and handling.

8.    There are very simple and sophisticated internet marketing tools to drive traffic to ones website for people to buy the E-books.

9.    E-books can always be revised and kept updated as fast as one can create new content.  This makes E-books more current than a normal paperback.

10.     An E-book can be bought forever.  This gives it an unlimited profit potential.

So, think about spending some extra time and compile a 30-100 page E-book, that is high quality, and gives the customer great value.  The time spent doing this can create a steady income stream forever.  When we start thinking about moving our mindset from trading our time for money, to having our assets work for us, we start to shift from having to always work for our money, to letting our E-books work for us.

Ebooks Are Raking It In

Have you always wanted an unlimited income that you didn't have to leave the comfort of your own home for? Have you ever thought about becoming a writer, and publishing books? Well, many people have become well-known authors, and have made quite a bit of money writing books, but it seems that even more are making a lot more money writing ebooks.
           
   Ebooks can be a very valuable asset. Let me just list a few of the reasons why they have become so popular. First of all, paper books take what seems an eternity to get published, not to mention that it costs quite a bit of money in printing, and postage, and handling, and stuff. Ebooks do not have a publishing cost, plus ebooks are digital. They can be emailed to your client directly, or they can download the ebook from your website, giving them instant gratification, which everyone loves. They are also digitally stored, so you don't have all kinds of books cluttering up your house.
           
   Ebooks also stay there, on the internet, indefinately, if you will, making money for you, while you sit back, on the beach, contemplating what you will be writing your next ebook about. That's right, you can just relax while your ebook sits on your website, making you money. Many people are just raking in the dough from ebooks today. But, you will need to use some tools (there are links on my website to access these tools) to make sure that there is enough traffic being directed to your site.
          
    There are all sorts of ways to bring traffic to your site, like writing articles, (like the one written here), using autoresponders, and buying mailing lists. My mentors, whom I have links to on my website, offer many tools and tips for driving traffic to your site. One tip is to build the customers trust, by offering plenty of free stuff. Free PDF files are a hot item to offer for free, because people can pass them around freely, appealing to more of a mass market. And any computer with Adobe Reader, (which can be downloaded for free), can read these types of files.
PDF files are also considered valuable to search engines, thus making it easier for customers to find your site.
           
   There are many other ways to get traffic to your site, and many other methods of making money online, but writing ebooks is one of the easiest, and most profitable ways. For more information, please go to my website, and check out my links. If you register with my site, I will send you some simply amazing reports, with tons of invaluable information, all for FREE! Go there now! Take the step, learn something new. Learn something proven to make money!

Ebooks are Alive and Well and Living......

Have you been told that ebooks are dead?  Have you bought into the lie that informational products no longer sell?  DON’T! 

It’s 2016.  The start of a new year - with new goals, new aspirations and new hopes.  Ebooks are not dead.  In fact they are alive and well and living…… where?  Well, that depends on you!

Information has always sold.  It sells off line at large bookstores in the form of non-fiction how to books, financial success books, diet books, self improvement books, dog training books, and books for Dummies.  Information sells online just as quickly and easily and with less hassle.

The customer receives his product immediately.  A few clicks and his book is sitting on his desktop.  No traveling through bad weather to the bookstore.  No traveling to the second bookstore because the book is so popular the first store ran out.  No back orders.  No gas prices (ok – couldn’t resist that one!)

The author/publisher also has incredible benefits.  No running out of product.  No delivery cost.  No duplication cost.  Little to no overhead cost. An open world market available at your desktop.

Produce your product once and sell it as long as the information remains current.

Sell at auction.  Sell it on a sales page.  Sell it using affiliates.  Sell it using viral techniques.  Sell it while you sleep.  Sell it overseas. Sell it with joint ventures. Give it away.  Use ebook directories.  Reformat it for hand held devices. 

The possibilities are only limited by your imagination.

For instance…. a new wave of video e-mail is on the horizon.  This is technology that will be available to all Internet users in just a few short years.  Do you want to be on the forefront of this technological advancement?  Write an informational product.  Point people to different vendors.  Use affiliate links in the book to increase your income.

So the ebook is alive and well and living on YOUR desktop, ready to be published online and ready for you to collect an income.

Information products have been around since books were first published and they are here to stay.  Take advantage of the growth in our population and answer the questions that people have – then charge them for it.  As long as you answer their questions, they will buy.

E-Books: Using Their Power

Have you ever wondered why e-books are so popular? Could anyone write and publish one? These are a couple of questions that we  will answer today.

Nowadays you can find e-books everywhere on the internet. There are  even libraries where you can download them directly to your computer. While some e-books are free, because they are in public domain, there are some that are written specifically to boost advertising.

It is well known that everyday people log on to the internet in search of information and the best way of giving it to them is through e-books as they are quickly and easily delivered. Their contribution to the marketplace is one of the forerunning advertisement methods in use today.

How to use e-books to promote your business?

When you offer free e-books to those people who visit your site you are allowing them to know more about the product/service you are promoting. By writing on a topic that you are familiar with you set yourself as an authority in your particular field.

Surely you are wondering how to get an e-book written for your customers to help boost the traffic and sales of your website. Can anyone write an E-Book ? YES. Even if you consider you don’t have what it takes to be a writer, if you try you’ll see that it is not that difficult. The main idea is to write about something you are familiar with, to find the perfect niche for your business. If you love video games, then write about video games; if you are good at fishing write about fishing techniques – you get the picture. When the readers see that you are an expert they will develop a trust in you and they will be more eager to do business with you.

After your e-book is finished all you have to do is convert it to a PDF format. You can use any PDF converters that are available on the internet.
Now that you have this knowledge I recommend getting started as quickly as possible. Remember – Time is Money

eBooks: The Only Books?

Way back when the internet first learned to walk there was a famous aphorism encouraging it as it took each unsteady step: “Information wants to be free.” Well, while the internet is not old by any stretch of the imagination, it is now upright, sturdy, and racing ahead, two legs strong and insisting: “Information wants to be on the internet!” The resounding boom of this proclamation initially caused other information-related industries—namely print media and publishing—to backpedal or just plain shake. Newspapers, luckily understanding the ramifications of the internet, quickly steadied their nerves and appeared online, first as supplements to their printed versions, then vice versa as their primary mode of distribution. Books, on the other hand, appeared slowly, initially at a crawl, but seemingly overnight are like the internet itself, already running.

In increasing numbers, books are now digitized; i.e. becoming eBooks. Though industry numbers vary, some sources already place eBook sales at 35% of the overall total of yearly book sales.

Book reviewers, likewise, increasingly shift their critical gaze away from traditional hardbound and soft-cover books to eBooks, which either appear solely in digital format, or as alternatives to their tangible world counterparts. And not only do eBook reviewers now regularly give resoundingly influential thumbs up or down to specific eBooks, but entire websites are available to review, catalogue and otherwise provide information on eBooks in an increasing number of categories. In fact, the breath of reading materials contained within an eBook’s pages already exceeds traditional (and at present most sought after, and thus lucrative) self-help eBooks to encompass even literature’s canon (formerly only found gold-leafed and leather-bound) from Homer to Shakespeare.

Monster search engines, with Google™ of course leading the charge (and Yahoo!, Microsoft’s MSN, and bookseller Amazon.com in tow) are years into developing systems that will digitize the printed word. Despite copyright infringement lawsuits hurled like spears from traditional book publishers, steps have been taken to digitize several large libraries whose collections presently exist in the public domain (thus not subject to copyright law). Microsoft, for instance, is digitizing 100,000 such books from the British Library. Additionally, Random House recently became the first of the traditional publishing behemoths to realize their future, in part, relied upon selling eBooks, and began digitizing portions of their catalogue. Finally, Amazon.com is setting up a cheaper alternative, a “pay-per-view” system not much unlike checking books out of a library for a nominal fee.

In the future, many experts predict, if we read something, it will be read online and online only. Trusted offline information will be digitized to replace currently less trusted online information. Access to information will even be available for purchase piecemeal to accommodate specific needs and interests. Examples include a chef’s recipe without his or her entire cookbook, a Bible verse without both testaments, a single chapter relevant to a student’s research, and access to the foreign city a traveler will visit without lugging the guide for the entire country abroad.

But what is wonderful for the average Joe and Jane, Smith or Jones about the digitizing of information being but in its most nascent stages, is that opportunities abound for them to become primary movers and shakers, pioneering and (thus) profiting from this revolution. Now is the time to digitize the stores of information and know-how that you already possess. Don’t know what I mean? Check out the wealth of information accumulating daily on eBook review websites to read how hundreds of others did exactly this: turned what they were good at or what interested them into an eBook now sold to and shared with likeminded people wanting to learn or benefit from another (and perhaps former!) Joe or Jane, Smith or Jones’ expertise.

Otherwise, not interested in entrepreneurship? No problem. eBook review websites are still a wonderful place to begin your search for information. There are links to not only individuals selling eBooks they wrote, but to eBook exchanges and sellers promoting libraries worth of eBooks in an astounding number of diverse categories. Either way, you’ll be onboard, running ahead with the knowledge that not only does “information want to be free” but it “wants to be online!”

Copyright 2006, Robert K. Blanc. All Rights Reserved.

eBook Profits - Why a Free Sample Chapter Can Send Your Profits Soaring!

Why should anyone give a sample chapter or mini-version of their book for free?  The main reason  -  usually to sell or make money  -  isn’t always accomplished at the front end of the marketing process, it often comes later, and brings profits way beyond your best expectations.

Here’s how and why to use the sample chapter technique to generate leads for your info product. 

*  To test your idea for a new information product before spending days, weeks, months creating something nobody wants to buy.  If few people request the freebie, your product is almost certainly a no-goer, similarly if the freebie is popular but results in few or no paid-for orders.

*  The sample chapter can be a selling tool not only for its own full length paid-for version, but for other products too, where for example a list or catalogue of additional products is included with the giveaway item.  For instance, the first chapter of ‘The Way to a Man’s Heart: Cooking with Known Aphrodisiacs’ might generate interest in the paid-for version of the book and might additionally direct readers to web sites offering related info products, such as ‘1001 Ways to Be Romantic’, ‘How to Find the Man of Your Dreams’, and so on.  It pays to be careful, however, when including links for other people’s products, and ensure they do not detract from the real reason the sample chapter was given, namely to sell that cookery book.  As for all things in mail order, direct mail, online marketing, you must test response to all your promotions.

*  The first chapter can represent a ‘suck it and see’ guarantee to a product delivered in installments, such as correspondence courses, resell rights packages, and so on.  If Chapter One or Module One isn’t as expected, readers can cancel their post-dated standing order or request a refund of money already paid. 

*  Sample chapters can be articles you’ve written for payment elsewhere, where copyright is yours, and the article or series of articles is expanded to book or course format.  A popular article is its own proof of a likely best selling book and you’ve probably completed most of the research already, and been paid for it. 

*  You could give the sample chapter with the full version of the product which is password protected.  Readers who enjoy the test version and decide to go full length simply give credit card details through such as ClickBank and move to a ‘Thank You page’ which provides the password for the full book already in their possession.  (Knowing the full length book is sitting there, tying up space on their desktop, just screaming out to be opened and read, is all the incentive most people need to get that password fast!)

*  You could write an article based on your full length info product, but leave the reader dangling somewhere between casting the article to one side and buying your book. 

Ways to do this:

-  Leave questions in your article which are answered in the full length title.  Make readers curious, give cryptic clues, leave the most vital information for Part Two – the paid-for product!

-  Offer articles to editors and publishers of print and online publications and end with questions that are answered at your web site where readers can buy books related to the subject of the article.

-  Get readers to subscribe to your eZine where you’ll answer those niggling
questions and in autoresponder follow ups you’ll promote your main book to the very limit of temptation!

*  The free sample gives credibility in you and your writing ability.  People know the book has  -  probably  -  already been written, and is of similar quality to what they’ve already sampled.  If they have money and they like your work, they’ll buy.  Probably!

*  The sample chapter can include a contents listing for the full length version, where readers can check length (yes some people still believe quantity outshines quality) and you can induce sales with tempting chapter titles and snippets.  It’s a good idea to give the page numbers on which certain highlighted features occur, especially where pages run into triple figures (again, never mind the quality, feel the width), and chapter headings are themselves deliciously vague.  Like this:

“Here’s a sneak preview of ‘1001 Easy Ways to Get Rich Overnight!’

-  How to live in a luxury home without having a mortgage and never having to pay a penny rent (Chapter Twenty Four, Page 201)

-  The four letter word that gets you everything you want out of life, and more!  (Chapter Twenty Five, Page 273)

-  How to get a brand new car and drive it away without having to pay!  (Chapter Twenty Six, Page 307)

-  Four words that guarantee you free travel for the rest of your life!  (Chapter Twenty Nine, Page 406)”

*  People will retain your sample chapter far longer than they will normally keep a sales letter, especially of the printed variety or on a web site with a domain name they’ll soon forget.  So although the majority of people will buy the full length product quite soon after receiving the freebie, you might still get a steady trickle of sales later when busy people find time to read your sample chapter.

Never forget the most common reason of all is to tempt readers of the free infoproduct to click on the link on the very last page where they find your order form and BUY YOUR BOOK!

Ebook Power

An ebook is one of the most powerful ways to promote your business, while educating people with the knowledge you already posses as a business owner of a specific product or service.  An ebook is the easiest way to reach any large niche audience of any type.  Ebooks will not only promote your business, but will establish you as an expert in your field.

The largest reason people read books is to answer some type of question, or questions about a specific topic, or niche.  You as the author are now in a position to establish yourself as an expert about your topic or niche.  Your readers diligently read to answer their questions, success means delivering solid content about your topic or niche to your readers.  Don’t guess about how much information to write into your book just over deliver the content to your readers.  You will develop a reputation for writing books with solid content that is a value at any price.  But, where to start as a writer?  As a novice writer with an overflowing base of knowledge, short books are a great way to get your feet wet!

Write a short book first.

If you have a topic or information you want to sell, than just write a small ebook to start out with.  Write 10 to 20 pages of your book and than ad some graphics.  If your book is packed with good content, people will not mind paying 20 bucks for a 20 page book; quality.  Once you have your feet wet with a short book, than plan your next book.  You can than plan and organize your next book, after all, you have gained a wealth of experience from writing your small book. 

Create Volumes Of Information

One effective tactic is to write a series of books, and label them as volumes, and promote as Volume One, Volume Two, etc. .  Create a buzz about your next volume in the current volume you are writing.  Offer incentives to the readers for example; a discount, or special bonuses for purchasing the next volume of your book. 


Organizing Your Ebook

Organizing your ebook is not as difficult as you may think.  If you can write a grocery list,  than organizing an ebook will be simple.

1.    Start out with writing on paper or computer 1- 10.  Write the topic you want to cover next to each digit on your paper.  You now have outlined your chapters 
2.    Write capital A, B, C, under each topic (Chapter).  These will be your chapter sub headings.
3.    Below the capital letters (subheading) write lower case letters a b c.  By writing a, b, c, you now can write one or two keywords or phrases to be anchors to remember what information you will put in you subheadings.  You are now ready to write your book.
When you use this format on paper or computer, and you read the text laid out in an organized manor, your mind will automatically want to fill in the gaps.  The human brain just will not tolerate gaps in anything.  Your thoughts will compel you to finish the job.  By using this technique you will accomplish an amazing amount of work.  After all your hard work how will you tell the world about your ebook?

ADVERTISING METHODS

1. Articles

You can write articles to brand your work in the minds of readers.  Write your articles relevant to the topic of your book, but don’t give away the farm.  The articles are also making quality content for your website.  Remember search engines love quality content.

2. Blogs/RSS

Blogging is another way to create content for your website, and by using RSS, you can easily distribute your content.  Most don't understand what RSS really is, or how it can most effectively be used to drive traffic to their sites. Basically, RSS is a form of code that's very search engine friendly. With RSS feeds, which you can add to your website or
blog, you can create content that updates itself. Because of this self-updating, the search engines will spider your site more often, raising your rankings.  But, the primary reason is you are reaching a larger, and more specific audience.  Blogs and RSS readers are choosing the content they wish to read.  Always remember your target audience is attempting to answer their questions.

3. Search Engine Optimization

Optimizing your site for the search engines means creating keyword rich content, exchanging links with other sites, submitting your site to directories, which create back links pointing to your site.

5. Distribute a Free Chapter to Your Readers

One of the best ways to advertise is give away a free chapter of your ebook away.  Place links in the book where your readers can purchase your ebook.  Giving away chapter one is the best because you are telling the reader what they are going to learn;   but not in any detail.  The readers grow hungry for more information and want to buy. 




Make It Viral

If you make your ebook brandable, which means others can place their links, and affiiate id  inside your ebook, your ebook becomes viral. You give others an incentive to share your ebook and spread it across the internet.  Once you implement these content strategies on your site, add streams of revenue to your site like Adsense and Virtual Portals. These sites will allow you to monetize your site.

Conclusion

Don’t be afraid of writing ebooks it is a great way to build your expertise and credibility with  the internet community.  You also will bring a lot of customers to your website.  Implement these strategies and you will be successful.  Remember, your reputation depends on the quality of the product you produce.

E-Book Popularity is Growing by the Day

Books have gone through a rapid transition from placing a mail order using a catalog, to ordering Online, to now having the book being an instant download to your computer for reading on the screen or printed out on your home printer.  One of the hottest topics in the library and book world today is e-books.  Hard cover books and the newer e-books both have a place in our lives.

An e-book is the same as a hard copy book, only you read it on your computer screen, or you can print it, and then just read it as normal hard copy.  Our younger kids like to read inexpensive e-book stories on the computer screen.  We prefer our reading on hard copy printouts.  We make printed copies of all our e-books, and we keep all our e-books on CD too.

In most cases, an e-book quickly downloads to your computer in the popular Adobe Portable Document Format, or PDF.  The Adobe Reader, if not already installed on your computer, is a free download.

Stephen King brought e-books to the attention of the world by distributing his novel, Riding the Bullet, exclusively in e-book form.  In the first 24 hours of availability, 400,000 copies were downloaded - more than any other book in any format!  A quick scan of any of the e-Library sites will leave you in awe.  From old classics like Frankenstein by Mary Shelley, to favorites like Alice's Adventures in Wonderland by Lewis Carroll, The Adventures of Huckleberry Finn by Mark Twain, right up to the most recently written novels, romance, how-to, and scientific books.  The list of categories will leave you breathless.

If your eyesight is not what it used to be, here is an area where e-books really shine.  You can quickly change the type size, screen brightness, or e-books can even be used with text-to-speech software.

Some other attractive features come to mind:
-You can buy an e-book without leaving home, from your personal computer.
- Instant download after buying, to read, save on your hard disk, or print. 
- Text can be searched.
- Takes up little space.
- Low cost.
- Does not wear over time.

The average reader might simply want to read books, and the Adobe format mentioned above is quite adequate for most readers using a standard desktop or notebook computer.  For the more advanced e-book reader, there is a myriad of e-book formats, some using dedicated handheld reading devices.  Their features include, portability, replicating page turning, integrating multimedia contents such as video, audio, animation and images, and even more.  For some readers, the advancing reader technology is as exciting as the e-book's contents.

If the e-book evolution has passed you by, now is the time to catch up.  There has never been a better time, with so many free and paid e-books available from so many sources.  If you are a reader, you are only a click away from obtaining that special book you have been looking for. If you are a writer, you are only a click away from producing an e-book.  An exciting e-book experience is in store for you.

Ebay Ebook Success Tips: Get Free Ebooks to Resell on eBay!!!

With the spiraling eBay fees and competitive pricing, the last thing eBay ebook sellers want to worry about is buying new resellable content.  However, there are many sources that you may not have thought about which provide you with free resellable ebooks that you can successfully add to your inventory.  This article details just a few of them.

1) Ebay:- That's right eBay is a great source to pick up free ebooks (OK they're not quite free but very cheap).  Many ebook sellers run auctions that start at 1p to attract customers.  If nobody bids on these auctions you can pick up a very cheap resellable ebook.

Furthermore, some sellers run 1p ebook listings in their eBay store.  That means that you can actually purchase the item as a Buy It Now for 1p and in some cases receive it instantly.  Again another way to pick up a very cheap resellable ebook, courtesy of eBay.  Do a search on eBay for "ebooks, resell" or something similar, and then list them lowest priced first to see what you find.

2) Newsletters:- When you signed up for this newsletter I gave you two free ebooks.  Some newsletters that I am currently a member of give me 5 free ebooks every week.  I would recommend joining ebook related newsletters as not only do you receive valuable tips from that ebook seller, you also get free products to add to your eBay store.  Have a browse through eBay for the top ebook sellers.  If they have a newsletter join it.  It costs nothing and you are likely to benefit greatly.

3) Ebooks:- Usually when you buy a new ebook it contains links to many bonus ebooks with resell rights.  Although you may have to pay for the first ebook, this is another way to get a plentiful collection of free resellable ebooks.

4) Online Forums:- Many users at online forums will give away free resellable ebooks or give away links that allow you to access free ebooks with resell rights.  Just have a browse through the posts and see what you can find.

5) Ebook Websites:- Many websites that sell ebooks have a free download page.  From this you can download free ebooks which quite often come with resell rights.  Type "resell ebooks" into Google or any other major search engines, and have a browse through these websites.  I am sure you will find more than enough ebooks to keep you going for a while.

Although free ebooks with resell rights are likely to be outdated in relation to the ones you pay for they are still a good way to bulk up your inventory at relatively little cost.  The larger your store inventory is as an ebook seller, the more chance that you will get a sale.  If you bulk up your inventory with free resellable ebooks which you then sell alongside the more expensive, up to date, resellable ebooks you are sure to enjoy increased success.  Good Luck with your Ebook Sales!!!

Ebay Ebook Success: Effectively using your About Me Page

Your About Me Page is one of the best ways to promote yourself on eBay.  It allows you much more freedom than other eBay pages and there is a link to it beside your eBay User ID so every time you buy an item, place a bid etc, people may click on it.  Despite this it is one of the most underutilised pages for the majority of ebook sellers.  In this article I will discuss how you should be using your eBay About Me Page to effectively promote your eBay store:

1) Describe yourself and your Ebook Business:- At the top of the page you should describe yourself and your ebook business.  Say a little about yourself, how you got into selling on eBay, and what you sell.  Also say why people should buy from you instead of the competition. Examples could be that your eBay store is updated every week, your prices are low etc. 

2) Link to your Feedback:- To prove that you are a trusted seller you should link to your feedback rating from your About Me page.  Just include a simple sentence like "Click Here to view my feedback."

3) Provide a Contact Address:- Buyers viewing your About Me page may want to ask more questions so it is only logical that you provide a contact address.  Make it clickable for maximum ease to the customer. For example "You can contact me at any time at: sales@theebookcavern.co.uk."

4) Provide a direct link back to your eBay Store:- Not all the visitors to your About Me page will have found it through your eBay store.  Some may not even be aware that you own an eBay store.  The only way to make sure that everyone viewing your About Me page knows that you have an eBay store is to provide a clickable link to it.  For example "Click Here to visit my eBay store."

5) Other Links:- If you have a specific auction which you want to promote, or a specific page you want to link to then do it here.  For example "You can visit my super duper auction by Clicking Here."

If you follow the steps in this article then you should be well on your way to maximising the effectiveness of your eBay About Me page.  Many customers will use your About Me page to assess whether to buy from you so it's essential that yours is effective.  Till next time good luck with your ebook sales and take care!!!

Ebay Ebook Success: Effectively Promoting your eBay Store

To really maximise your eBay ebook sales you need to be promoting your eBay store.  eBay stores get less exposure than normal eBay listings and therefore will not yield great sales for you unless you promote them.  There are many ways both on and off eBay that you can promote your eBay store.  This article outlines some of them:

1) Ebay Auction Listings:- eBay Auction and Buy It Now listings get the main exposure on eBay.  When someone does an eBay search for an item all the eBay Auction and Buy It Now listings are displayed first.  Then after these the eBay Store listings are displayed.  Since these Auction and Buy It Now listings are getting the most exposure it makes sense to run a few of these and insert a link to your eBay store inside the actual description.  This works especially well with Auction listings as people often click the link so they can buy the item instantly from your eBay store rather than wait for the auction to end.

2) Ebay About Me Page:- The eBay About Me page is one of the best free opportunity's eBay provides to promote yourself.  Every time someone on eBay sees your eBay ID (whether you bid on something, leave feedback, or buy an item) there will be an About Me logo next to it and some people will click this logo.  Despite this, it really is one of the most under utilised tools on eBay.  If you do not yet have an eBay About Me page yet then get one NOW.  Use it to write about your eBay store and tell people why they should buy from you.

3) Ebay Reviews and Guides:- These are a relatively new addition to eBay but they are still a great way to promote your eBay store for free.  The reviews section allows you to write product reviews such as CDs and DVDs.  The guides section is more relevant to eBay sellers as it allows you to write guides on just about anything.  There has got to be some topic that you can write a guide on so get righting now.  When people read your guide they are presented with a link to your eBay store which is again more free exposure.

4) Ebay Seller Cross Promotion:- I outlined in the last article that with an eBay store you can cross-promote your items.  Recently eBay has also added the ability to cross-promote with other sellers.  This is very easy to set up and eBay manages the whole process for you.  All you have to do is go to the "Cross-Promotion Connections" area of My eBay and then use the request cross-promotions link in order to set them up.  If the other seller agrees then a box promoting their products will appear on your listings and vice versa.  This is a valuable way to increase your eBay sales and also generate more traffic to your eBay store.

5) Search Engines:- As I mentioned in my last article you get an actual URL with your eBay store.  This URL gets listed in the eBay stores directory and search engines which means extra traffic for your eBay store.  What's more eBay allows you to pick your search engine keywords so you can be listed under the categories that you feel are most appropriate to your eBay store.  Getting listed in the search engines is a great way to bring in customers from outside of eBay and maximise your sales potential.

6) Store RSS Feed:- When you access the home page of an eBay store you may notice a small RSS box in the bottom left corner.  If you click on this RSS box then you will be shown your store's RSS feed.  Now I myself am not an expert in RSS but I do know that it is another way to promote your eBay store easily and effectively from outside of eBay.  You can get some free software that submits your RSS feeds to the main RSS directories by doing a search on Google.

7) Blogging:- For those who don't know a blog is a weblog.  It's basically like an online journal where you post your thoughts, comments, or whatever else you want.  Blogging is an excellent way to get traffic to your eBay store.  Quite a few websites offer free blogs which you can sign up for and then link back to your eBay store.  Post in it regularly to gain exposure and your blog should soon become a great source of traffic.

8) Article Submission:- There are 100s of article directories out there that will you can submit your articles to, and if accepted you are allowed to have a live link back to your website or eBay store in the author resource box.  This is a great way to generate traffic to your website in the long-term as not only do the search engines index your article, but people also reprint these articles on their websites complete with your author resource box (and live link back to your eBay store).  The longer your article is online the more it will be reprinted and so the more traffic it will generate.

Hopefully this article has opened your eyes to some of the free and effective promotion methods for your eBay store.  At first the fact that eBay Stores do not get as much exposure seems like a major problem but by putting a little effort into promoting it yourself, it can be much more successful than any eBay Auction listing.  Till next time good luck with your ebook sales and take care!!!

Choosing the Right eBooks to Sell on eBay

As you may already understand, there is a great deal of profit potential in the field of eBook sales.  Many have found they can generate substantial earnings by selling eBooks on eBay, for instance.  There are a variety of sources that can provide some very solid information on how to operate and manage an eBook selling business.  However, many of these great instructional systems fail to provide some very critical information.  They don’t provide a great deal of guidance regarding title selection.

EBook sales are not just about how you sell.  It is also a matter of what you sell.  That is why choosing the right eBooks to place into your personal inventory is so critical.  No one would think of opening a traditional brick and mortar bookstore without having some idea of the kinds of titles the store would stock.  For some reason, however, many eBook resellers hop right into the eBook market without having any clear notion of what kind of eBooks they will be selling.

Picking the next great eBook seller may be more of an art than a science, and there is no sure way to predict which titles will perform the best.  However, there are a few factors one can consider to help guide them in making wise decisions.

Newer titles offer more potential.  Anyone seeking to make a healthy profit from eBook sales should realize that newer titles will generally outperform older titles.  This is not so different than the traditional book market.  However, the value of carrying new merchandise may be even more pronounced in the digital setting.  Internet audiences tend to find new information and accumulate it faster than others.  Thus, in order to really post huge returns on investments, you will need to stay in front of the curve.  New titles may cost you more to obtain, but the value of owning reseller’s rights to the hottest new thing will certainly make that cost a worthwhile investment.

Name recognition can be important.  EBook sellers need to remember what traditional book sellers have long known.  Authors sell books.  Regardless of the field in which you plan to operate, working with titles authored by well-respected and recognized authors will always help to increase sales.  Readers seek out the familiarity of a known author and tend to respect those who have supplied valuable work in the past.  Again, there is a greater up-front cost involved in working with more notable eBook authors, but the cost is a good investment when one considers the better returns they are likely to experience.

There is no perfect way to choosing titles for your eBook selling venture.  One is probably best advised to being their eBook selling career by focusing on a niche with which they are familiar.  This will better allow them to distinguish between the quality of titles, the distinction of the authors involved and other factors that can make a difference.  Newer titles and titles by recognized authors are always more desirable than older material produced by no-names.  The rights to great titles may cost a bit extra, but the expense is more than justified by the end result.

Choosing A Format For Your Online E-Book Publishing Business

Publishing an eBook online is without a doubt one of the most profitable ventures you can undertake when trying to make some income from the Internet.  But you must consider what format your eBook will be in.  Choose the wrong format and you can doom yourself to never making a profit, or at least not making a profit for very long. 

What are formats and what are some of the things you need to consider?  A format is simply what type of file your information will be stored in.  On your desktop computer are many different file types, where each file type is typically opened by a different type of program.  For example, there are plain text files, usually denoted with a “.txt” extension, there are “.doc” files, which are usually opened in Microsoft Word, there are “.htm” files, which can be opened by any web browser, and so on.  There are many, many different types of formats that are used by the myriad text and word processing programs our there.

In the same way, the information you present in your eBook needs to be presented to your online audience in a format that they can open up and read.  Formats such as .doc, .txt, .htm (or .html), .pdf (for Adobe’s ubiquitous Acrobat Reader) will have virtually universal readability.  However, you need to consider more than just readability when you make this decision.  You must also consider piracy and copyright infringement.  If your eBook is truly stellar, with a title such as “How to make a million dollars in two weeks by watching TV”, you must realize that it will be a prime target for information pirates.

Your eBook creation is your intellectual property and needs to be protected as much as possible.  Otherwise, people can simply pass your eBooks around on the Internet or attach them in emails to their friends.  You want to ensure that anyone who is reading your valuable content has legitimately bought and paid for the right to do so.  For this reason, the best solution is to publish your eBook in one of the many proprietary formats that will convert your ebook into a protected file that can only be opened by the person who has purchased it.

There are many programs out there that will convert your eBook into a secure format.  I can’t even begin to list them all, but you want to look for a format that will convert your eBook into some type of executable (.exe) file that can’t be cut, copied, or pasted from.  Search for “ebook creation software” or something like that in your favorite Internet search engine, and follow as many links as you desire until you find the format you like the best.

It’s up to you to protect your content, because certainly no one else is going to do it for you!

Till next time…<I>Success to you!</I>

-Ted

Ted is part of an Internet information marketing
group that makes its home at:
<a href="http://www.ebusinessmentor.com">www.eBusinessMentor.com</a>
Check it out for up-to-the-minute info on
marketing YOUR information online!